Kathryn Burnett

Adding or Subtracting Value? Constructions of Rurality and Scottish Quality Food Promotion

Attempts to diversify and regenerate the rural economy often embrace a particular representation of the local culture and society. The quality food product industry in particular has secured its status as a key player in the future of rural Scotland, Analysed here is the development of the cluster and enterprise strategies which seek to add value to advance competitive advantage in both domestic and global markets. Based in a consideration of the policy frameworks for rural Scotland, and of the food and tourism sectors especially (both prioritised by Scottish Enterprise and Highlands & Islands Enterprise as key sectors), this paper presents a critical evaluation of how value is construed through an examination of current case studies of Scottish quality food production and promotion. The paper considers how the promotion of particular signifiers of “added value” has implications for how regionality, rurality, quality and Scottishness are all defined.

Transformation in a changing climate: a research agenda

The concept of transformation in relation to climate and other global change is increasingly receiving attention. The concept provides important opportunities to help examine how rapid and fundamental change to address contemporary global challenges can be facilitated. This paper contributes to discussions about transformation by providing a social science, arts and humanities perspective to open up discussion and set out a research agenda about what it means to transform and the dimensions, limitations and possibilities for transformation. Key focal areas include: (1) change theories; (2) knowing whether transformation has occurred or is occurring; (3) knowledge production and use; (4) governance; (5) how dimensions of social justice inform transformation; (6) the limits of human nature; (7) the role of the utopian impulse; (8) working with the present to create new futures; and (9) human consciousness. In addition to presenting a set of research questions around these themes the paper highlights that much deeper engagement with complex social processes is required; that there are vast opportunities for social science, humanities and the arts to engage more directly with the climate challenge; that there is a need for a massive upscaling of efforts to understand and shape desired forms of change; and that, in addition to helping answer important questions about how to facilitate change, a key role of the social sciences, humanities and the arts in addressing climate change is to critique current societal patterns and to open up new thinking. Through such critique and by being more explicit about what is meant by transformation, greater opportunities will be provided for opening up a dialogue about change, possible futures and about what it means to re-shape the way in which people live.

Enterprise and entrepreneurship on islands and remote rural environments

Although there has been increasing interest in rural enterprises, relatively little has been written on enterprise and entrepreneurship on islands where problems tend to be different, additional and exaggerated. Economic and cultural development agencies intervene to support such remote and isolated communities but the significance of the dominant metropolitan paradigm in the peripheralization of those establishing and running businesses on islands needs critiqued. This article contrasts experiences but highlights similarities, rather than differences, of rural small and medium enterprises (SMEs) in developing countries and comparative Northern European locations. The key role of social capital, cultural values and norms is analysed and comment presented on small island experiences. Arguments are made for policies to be proofed for locational differences and for further research to understand the opportunities offered by islands and coastal communities in a world where the particularities of place and space are increasingly valued, and aspects of remoteness can be rearticulated to good effect.

Enterprise and Entrepreneurship on Islands

Abstract Purpose This chapter contributes to addressing the gap in the literature on entrepreneurs and enterprise in island and remote rural environments. Approach The research, policy and practice literature on island enterprises and entrepreneurs is reviewed, taking Scotland as a focus within wider international contexts. Islands – as spaces and cultural places – are recognised in terms of ‘otherness’ and difference, not least in respect of tourism and culture. The importance of distance, isolation and peripherality is discussed as social constructions – myths and narratives – as well as in their mainstream measured equivalences. Agencies and policies are introduced at different levels and given significance reflecting their particular relevance in remote and isolated communities. The significance of the dominant paradigm founded on agglomeration, clusters, connectivity, proximity and competitiveness in the peripheralisation of those establishing and running businesses on islands is explored critically. This is contrasted with experiences from comparative northern European locations of smart specialisation, innovation and resilience, and the underpinning key roles of social capital, relationships and cultural values and norms are identified. Sectoral case studies and enterprise are offered to examine these issues in context. Findings As this is an exploratory study, results are neither comprehensive nor definitive. However, they are indicative of how forces and obstacles apply in island and remote rural environments. Research, practical and social implications The study confirms the need to recognise social relations locally, and for policies and strategies to be proofed for locational differences.

Sustainability and small enterprises in Scotland’s remote rural ‘margins’

A critical yet timely commentary is offered on the nature of sustainability narratives in reference to current small business enterprise in remote Scotland with a key focus on ‘place context’ and the complex interplay of social and material resources. A review of the academic and policy literature supports an interpretative, qualitative approach to examining the digital media texts of various small island small and medium enterprises (SMEs) in Scotland that are most especially championing the localness and placeness of their product, and most especially using this as a coded referencing of sustainability, localness, community ethics and trust. The extent of ‘co-production’ narratives of sustainability informed by ‘localness’ in areas that are typically ‘rural’ yet particularly ‘remote’ – where ‘margin’ as an idea and as practice is appropriated and deployed to entrepreneurial effect – are demonstrated. ‘Survival’ is revisited and reflections on its place within enterprise narrative as ‘margins’ are redefined; remoteness is increasingly celebrated as a sustainable reality.