Kathryn L. Heinze

Toward Strategic and Authentic Corporate Social Responsibility in Professional Sport: A Case Study of the Detroit Lions

The rise and institutionalization of corporate social responsibility (CSR) in sport is captured in a growing body of work in sport management. This literature suggests professional teams should be strategic in their approaches�matching internal resources with external needs�but we lack an understanding of the processes and mechanisms in the evolution to more strategic CSR, as well as specific practices that characterize these approaches. Further, by focusing on broad trends in how and why teams are adopting CSR, we miss the opportunity to learn from teams with innovative and authentic CSR approaches. To address these gaps, this article uses a qualitative case-study approach to examine how one professional team in the U.S.�the Detroit Lions�evolved their CSR to a more strategic and authentic partnership-focused model. Our findings point to key process steps and mechanisms in the decision making around, and implementation of, this approach, including the role of organizational structure, leadership, and community partnerships. We draw out themes around these central partnerships and highlight best practices. In offering a more nuanced understanding of professional sport CSR process and practice, we contribute to the literature on CSR in sport, sport-community partnerships, and sport and city revitalization.

From Cultural Repertoires to Institutional Logics: A Content-Analytic Method

Much of contemporary institutional theory rests on the identification of structured, coherent, and encompassing logics, and from there proceeds to examine multilevel dynamics or the relationship between logics in a field. Less research directly studies the internal properties and dynamics of logics and how they are structured over time. In this paper, we propose a method for understanding the content and organization of logics over time. We advocate for an analysis of logics that is grounded in a repertoire view of culture (Swidler, 1986; Weber, 2005). This approach involves identifying the set of cultural categories that can make up logics, and measuring empirically the dimensions that mark a cultural system as more or less logic-like. We discuss several text analytic approaches suitable for discourse data, and outline a seven-step method for describing the internal organization of a cultural repertoire in term of its “logic-ness.” We provide empirical illustrations from a historical analysis of the field of alternative livestock agriculture. Our approach provides an integrated theoretical and methodological framework for the analysis of logics across a range of settings.

Toward organizational pluralism: Institutional intrapreneurship in integrative medicine

A critical stage in change toward institutional pluralism occurs when incumbent organizations must begin to integrate diverse logics in their operations. The required institutional work inside organizations at that stage— institutional intrapreneurship —involves distinctive challenges. Incumbent logics are entrenched in organizational routines, status orders, policies, and structures that hamper change and trigger resistance. We used qualitative data from two integrative medicine (IM) programs inside large healthcare organizations to understand how institutional intrapreneurs work to integrate the IM logic in these highly institutionalized organizations. We found that intrapreneurs use opportunistic tactics to create and strengthen organizational free spaces aligned with the new logic, and then leverage the capacity that is developed to extend elements of the new logic into the broader organization. This study suggests that a better understanding of the organizational context helps explain the fate of early-stage efforts toward institutional change.

Translating Institutional Change to Local Communities: The Role of Linking Organizations

We examine the processes and mechanisms of translating broader field-level change to the local community, drawing on insights from the inhabited institutions perspective and community-based institutionalism. In particular, we develop the concept of linking organizations as key actors in institutional change that connect the broader field and community levels. We use multiple forms of qualitative data, collected over a two-year time frame, to study the processes of a community foundation, the ‘Rainbow Wellness Foundation’, as a linking organization that engaged five community coalitions to embed a new wellness approach, locally. Our findings suggest that linking organizations interpret the central tenets of the approach, define them locally around relevant aims, and regulate community organizations’ adherence, to ensure legitimacy with the field. In addition, by engaging and negotiating with the community and helping manage ambiguity, linking organizations enable local ‘filling-in’ of these models with practices that meet community needs and interests. This study contributes to the literature on institutional change by identifying the activities of linking organizations as agents that translate broader field change, locally.

Gender Role Beliefs and Parents’ Support for Athletic Participation

Pay-to-play fees in public schools place more support for sport participation in the hands of parents; this may disproportionately affect the ability of girls to garner the benefits of sports. Using an online survey of a national sample of parents (N = 814), we examined the relationship between parents’ gender role beliefs, parents’ beliefs about the benefits and monetary value of sports, and the types of sports their daughters play. The results indicate that parents placed somewhat greater value on sport for sons, than for daughters, both ideologically and financially. Gender role beliefs played a small, but significant role, in shaping parents’ beliefs about their daughters’ involvement in sport, and the types of sports their daughters play.

Warmth, Competence, and Willingness to Donate: How Perceptions of Partner Organizations Affect Support of Corporate Social Responsibility Initiatives in Professional Sport

To enact corporate social responsibility (CSR) initiatives, sport organizations often partner with organizations in different sectors, including public, private, and nonprofit. These partnerships provide teams and leagues with needed resources to effectively execute social initiatives. Little is known, however, about sport organizations’ partnership portfolios and the effectiveness of combining partnerships to improve cause outcomes. Using two experimental studies, we examine perceptions of partnership organizations in terms of warmth and competence, how these combined perceptions in a portfolio affect individuals’ willingness to donate to CSR initiatives, and whether portfolio perceptions can be improved by articulation. We find that perceptions of portfolio warmth and competence increased willingness to donate to sport organizations’ CSR initiatives through the serial mediation effects of cause fit and response efficacy in the structural equation model. Furthermore, we find that corporate competence articulation reduced the mediation effect of response efficacy in the structural relationship.

School board decision-making and the elimination of sport participation fees

ABSTRACT Public schools in the US are increasingly charging ‘pay-to-play’ fees for participating in sports. Although these fees can cause reductions in participation, particularly for children from lower-income families, pay-to-play has become a legitimate practice within the field of public education. This study examines what leads some school districts to abandon sport participation fees, despite the trend in adoption. In particular, using a qualitative, case study approach, we investigate why and how school districts eliminate pay-to-play. We found that the decision to terminate pay-to-play in the ‘Ellis’ district was shaped by the community culture and district leadership. Our findings are supported by data on surrounding school districts. This study contributes to the literatures on institutional change; privatization of health, sport and physical education; and school board decision-making. The findings also shed light on the local context of pay-to-play—a policy that has implications for social equity and youth health and wellness.