Katie Lazarevski

Marketing in non-profit organizations: an international perspective

Purpose – The purpose of this paper is to tests three hypotheses: non‐profit organizations follow a customer‐centered approach to marketing; marketing is run by marketing‐trained staff; and cross‐continental differences in the adoption of marketing in the UK, the USA, and Australia exist due to differences in the operating environment.Design/methodology/approach – A survey study was conducted with non‐profit managers. The sample contains 136 respondents; 36 from the UK, 33 from the USA and 67 from Australia.Findings – Non‐profit managers indicated that the most important marketing activities are promotional in nature. The importance of market research and strategic marketing was acknowledged only by a small proportion of non‐profits, supporting Andreasen and Kotlers assertion that non‐profit organizations have an “organization‐centered” mindset. Only one fifth of marketing staff are trained in marketing. Non‐profit organizations in the UK, the USA, and Australia did not differ in their use of marketing a...

Biclustering: Overcoming Data Dimensionality Problems in Market Segmentation

Data-driven market segmentation is a popular and widely used segmentation method in tourism. It aims to identify market segments among tourists who are similar to each other, thus allowing a targeted marketing mix to be developed. Typically data used to segment tourists are characterized by small numbers of respondents and large numbers of survey questions. Small samples and numerous questions cause serious methodological problems that have typically been addressed by using factor-cluster analysis to reduce the dimensionality of data. Recently, factor-cluster analysis has been shown as an unacceptable solution to the problem of high data dimensionality in segmentation. In this article, the authors introduce biclustering, a novel approach to address the problem of high dimensionality in tourism segmentation studies. We discuss the circumstances in which biclustering should be used rather than parametric or nonparametric grouping techniques. An illustrative example of how biclustering is computed is also provided.Data-driven market segmentation is a popular and widely used segmentation method in tourism. It aims to identify market segments among tourists who are similar to each other, thus allowing a targeted marketing mix to be developed. Typically data used to segment tourists are characterized by small numbers of respondents and large numbers of survey questions. Small samples and numerous questions cause serious methodological problems that have typically been addressed by using factor-cluster analysis to reduce the dimensionality of data. Recently, factor-cluster analysis has been shown as an unacceptable solution to the problem of high data dimensionality in segmentation. In this article, the authors introduce biclustering, a novel approach to address the problem of high dimensionality in tourism segmentation studies. We discuss the circumstances in which biclustering should be used rather than parametric or nonparametric grouping techniques. An illustrative example of how biclustering is computed is also pr...

Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea Model

Find loads of the handbook of tourism and quality of life research book catalogues in this site as the choice of you visiting this page. You can also join to the website book library that will show you numerous books from any types. Literature, science, politics, and many more catalogues are presented to offer you the best book to find. The book that really makes you feels satisfied. Or thats the book that will save you from your job deadline.Over the past three decades, two bodies of literature have developed relatively independently: Quality-of-Life research in Psychology and Travel Motivations research in Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated. This book chapter (1) reviews the Quality-of-Life research area with a specific focus on the role of vacations as a Quality-of-Life domain, (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general, and (3) proposes a conceptual model, referred to as the Grevillea Model, which integrates heterogeneity in the population with respect to both the importance attributed to vacations and Travel Motivations.

STRINGS ATTACHED: NEW PUBLIC MANAGEMENT, COMPETITIVE GRANT FUNDING AND SOCIAL CAPITAL

This paper first investigates the impact of New Public Management (NPM) practices, particularly competitive grant funding, on Bushcare New South Wales (NSW), an Australian environmental volunteering organisation. Secondly, identifying such local volunteering organisations as repositories of valuable social capital, it explores the link between volunteering and social capital. Using mixed methods and institutional theory, the study reveals that an increased level of professionalism and accountability is required of Bushcare groups, and that local coordinators face a challenge in balancing local, regional and national priorities without sacrificing Bushcares mission. These dynamics, it is proposed, have potentially serious social capital implications.

The Effect of Funding Changes on Public Sector Nonprofit Organizations: The Case of Bushcare NSW

Research into nonprofit organizations abounds, but not much is known about public sector nonprofit organizations. Recent funding incentives in Australia have led to significant changes in the market environment for such organizations. This study describes these market changes and explores the reactions of one environmental public sector nonprofit organization, Bushcare NSW, to these changes. This paper contends that, within this institutional environment, nonprofit organizations more successful in attracting large amounts of external funding have better administrative structures in place, whereas those less successful find themselves confronted with burdensome administrative duties. Neo‐institutional theory provides a theoretical basis for this empirical investigation. Funding changes have had a major impact on Bushcare organizations, those more successful in attracting grants reporting significantly fewer recent administrative changes. Preliminary findings of this study have been presented at the International Nonprofit and Social Marketing (INSM) conference at Griffith University in Brisbane, September 27–28, 2007. We thank the editors of the Journal of Nonprofit and Public Sector Marketing for inviting us to submit an extended report of the study to the special issue. We also thank Bushcare Wollongong, a division of Wollongong City Council and in particular Paul Formosa and Lynne Kavanagh for their advice and assistance with this project.