Katy E. Pearce

Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity.

People are increasingly viewing, providing, and recommending video content through the Internet. Applying the uses and gratifications framework, along with contextual age and generational theory, this study identifies and compares motivations for, and their influence on, traditional TV viewing and online user-shared video use among a U.S. sample of adult Internet users. Further, this study explores the form and role of audience activity through online user-shared video recommendations (type, channel, and social relation). Overall, the basic U&G motivations also apply to the new online media world, but differ in levels and influence.

Phoning it in: Theory in mobile media and communication in developing countries

As 75 percent of the world’s mobile subscriptions are in developing countries, studies of use patterns are essential to broader understanding. However, scholars should engage with existing theory and literature in order to operate within a framework and expand readership. Rigorous and ethical research from a variety of methodological perspectives is encouraged.

Democratizing kompromat: the affordances of social media for state-sponsored harassment

This study examines how a traditional tool of authoritarian social control – harassment of the opposition – has evolved with the need for more subtle harassment in the twenty-first-century transnational activism and social media era. Social media affords cheap and easy opportunities for authoritarian regimes, in this case, Azerbaijan, to subtly harass opposition to a large domestic audience, while eschewing direct attribution of the harassment. In this way, despite the challenges that information and communication technologies present authoritarian regimes, they also provide opportunities to increase control.

Performing honor online: The affordances of social media for surveillance and impression management in an honor culture

In recent years, research on online impression management has received considerable scholarly attention, with an increasing focus on how the affordances of new media shape the impression management process. However, scant attention has been paid to how individuals perform their identity online in places where surveillance is the norm—and punishment for non-compliance to behavioral codes is severe. This qualitative study of Azerbaijan, an honor culture with a norm of surveillance and serious repercussions for deviating from behavioral codes, explores how young adults balance the tensions between wanting to connect, create, and interact in these spaces while still adhering to behavioral codes. Findings from interviews reveal a complex set of strategies young people employ to both adhere to and break free of the restrictions they experience in offline settings. In many ways, these strategies are similar to those identified in research on more open societies; however, the ramifications for behavioral violations are so severe that careful and controlled impression management becomes paramount for Azerbaijanis, and especially so for women, who face significantly more restrictions than men.

Divide and diffuse: Comparing digital divide and diffusion of innovations perspectives on mobile phone adoption

Integrating digital divide and diffusion of innovations approaches, this study analyzes individual-level and market-level influences on the 8-year cumulative adoption of the mobile phone in one developing country. Considering each year separately, as tests of the typical digital divide model, age, education, economic condition, Internet access, and household size were significant divides in all years; employment, marital status, and urbanness were so only in about half the years, and sex in none of the years. However, a diffusion of innovations approach revealed some differences in demographic influences on mobile phone adoption across three adoption categories. Changing mobile phone market conditions were associated with varying adoption levels, and gross domestic product (GDP) per capita correlated with percent adoption except during the global economic crisis.

Counting to Nowhere: Social Media Adoption and Use as an Opportunity for Public Scholarship and Engagement

Counting social media site users is popular yet fraught with challenges. Scholars can help illuminate public discussion of social media use. An open access journal like Social Media + Society provides a platform for scholarly public engagement. This essay highlights some of the challenges of understanding social media adoption and suggests opportunities for scholars to become part of public deliberation.

The Affordances of Social Networking Sites for Relational Maintenance in a Distrustful Society: The Case of Azerbaijan

The Internet and social media afford opportunities for relational maintenance, but most scholarship has focused on relational maintenance in high-trust environments. This study explores relational maintenance online and offline in a distrustful society. In distrustful societies, trust is situated within one’s particularized kin network, and friendships have strategic significance and are characterized by norms of reciprocity. In distrustful societies, relational maintenance behaviors are different from trustful societies and take on greater significance. This preliminary study, based on informant interviews in Azerbaijan, examines both offline relational maintenance and the affordances of social networking sites (SNSs) for relational maintenance in such an environment. SNSs do provide for some relational maintenance behaviors through supplementing offline behaviors at a low cost and give some additional benefits like status display, yet SNSs do not replace traditional relational maintenance behaviors in Azerbaijan.

Somewhat Separate and Unequal: Digital Divides, Social Networking Sites, and Capital-Enhancing Activities:

As Internet use grows globally, the digital divide has shifted beyond concerns about access and adoption to more subtle questions of skill, usage, and capital, and to new venues such as social networking sites (SNSs). Do digital divides persist across adoption/non-adoption of SNSs, across different SNSs, and across different capital-enhancing activities used on those SNSs? The current study analyzes a context where social ties are more salient for resource access due to untrustworthy institutions, and large gaps exist between elites and non-elites. Demographic divides characterize the 31% of Armenian adults using two major SNSs in 2013: Facebook and Odnoklassniki. Facebook is used more for getting information, while Odnoklassniki more for gaming. However, the divides in SNS usage are much greater than in activity use, with implications for capital enhancement and stratification.