Kay M. Palan

A Comparative Content Analysis of Advertising Practices to Children

The large and influential nature of the childrens market on purchasing behavior is manifest at the global level. This study addresses a gap in the advertising literature by content analyzing childrens commercials from three countries, Mexico, Turkey, and the United States, thereby providing a contemporary baseline for the practice of advertising in three distinctive global markets. Dimensions addressed include ad structure elements and ad message strategies, with comparisons made among the three countries. A comparative profile of the findings for each country reveals that the American ads, not surprisingly, relative to the commercials of both Mexico and Turkey, show evidence of more sophisticated advertising practices, such as use of more sophisticated execution techniques (e.g., animation). Both Mexican and Turkish ads appear to serve an instrumental purpose in providing information rather than the emotional and entertainment quality that emerged in the American ads. Potential explanations for the findings are offered, based primarily on cultural, economic, and regulatory perspectives. Finally, future research directions are offered.

Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?

This paper reviews the international need for elder care and discusses a model for creating an internal environment for sustainable innovation based on an empirical study of elder care facilities that act entrepreneurially and support innovation to deliver resident valued services that meets policy guidelines aligned to community and government expectations and standards. A validated and adapted audit instrument is used to: identify the opportunities for corporate social entrepreneurship within the Australian elder care industry; evaluate the role of the board, management, and staff as care providers in targeted innovation initiatives including marketing to potential residents; and measure sustainable innovation. Analysis indicates that the research instrument can both assess the climate for social entrepreneurship and innovation and identify the training areas for sustained innovation within elderly care organisations.

Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall

Teens love spending time at the mall with all of its social and material attractions, and retailers certainly view teens as a lucrative market. Companies spend about

Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse

17 billion a year marketing to the millennial generation, which dwarfs spending targeting any previous generation (NDP Group 2010). The millennial kids that are in middle adolescence spend more time than any other age group shopping, and they typically shop without the presence of an adult decision maker (NDP Group 2010). The fact that they are bombarded with marketing messages coupled with the independence they have in decision making, has raised concerns about their ability to make considered decisions, to cope with persuasion and marketplace deception, and to shop with competence. Teens are able to express what they love and what they hate about shopping (e.g., Mallalieu 2001) but what do we really know about their interactions with retailers? The present research delves into the complex relationship between retailers and teens by exploring the thoughts and interactions of retailers and teens in a mall environment. Various aspects of retailer/teen interactions are explored, including shopping competence, persuasion detection, persuasion coping, and retailer and teen strategies for dealing with each other. Theoretical contributions are discussed and managerial strategies aimed at improving the quality of the interactions between retailers and teens are proposed.