Kehinde Opeyemi Oyesomi

Strategic communication for climate change awareness and behavioural change in Ota Local Government of Ogun State

Background: The use of mutli-sectoral communication on human’s handling processes of environment is not popular in the literature as crucial factor in winning the war against climate change and its attendant problems of greenhouse pollution, global warming and destruction of lives and properties. Objective: The study investigates the practices surrounding climate change and its awareness in Ado Odo/Ota local government of Ogun State. Methods: The survey data obtained from randomly selected 970 residents in Ado-Odo/Ota local government was complimented with six key indepth interview with opinion leaders. Results: The findings show that the current behaviours surrounding climate change in the study location includes burning of waste and bush (41.1%), indiscriminate disposal of waste (18.1%), the use of kerosene (45.4%), fire wood (6.4%) and coal for domestic purposes (3.3%). Conclusion: The study recommends multi-sectoral communication strategy (MCS) and the use of television for effective climate change awareness campaign for behaviour modification