Keizo Yamada

Finding Target Users Interested in Regional Areas Using Online Advertising and Social Network Services

There is a shift in the Japanese population from rural areas to urban areas. As a result, the economic power of rural areas is decreasing. Various combinations of information technology and tourism have been applied to preserve the historic and cultural heritage of rural areas with limited successes. One reason for this lack of success is that the relevant government or regional community does not concentrate on the target users who are interested in the area. This study proposes methods to discover the target users that are interested in regional areas. We find the target users via online advertising and social network services. The results show that our proposed methods are effective.

Effect of Web Advertisement for Finding Target Users Interested in Rural Areas

In Japan, the population flow into urban areas has seen the economic power of rural areas decrease. This has made it difficult for rural areas to maintain their historical and cultural heritage. Strategies combining information technology with tourism have been applied in many local areas, but the effects have not been remarkable. In this study, we aim to grow local charms buried within rural areas, and publicize them on a nationwide or worldwide scale using information systems. We develop systems for growing local charms, and discuss on issues for the systems to be used. We then propose a model to fine local charms in rural areas and to spread them by using web advertising and social network services. The effect of web advertising and the possibility of targeting users are further examined based on the experimental results.

A representation method to simplify traceability links between software artifacts

Requirement traceability is essential in verifying compatibility between software requirements and various work products in development phases. However, many organizations cannot employ traceability efficiently because of the large number and complex nature of traceability links. It is necessary to reduce the number and complexity of traceability links for effective verification. We propose a method with which to simplify the traceability links between software requirements and work products in software development processes. We describe the effectiveness of the proposed method in a case study tested of a real software development project.