Kelly Tian

Extended Self and Possessions in the Workplace

This study of the meanings of possessions displayed in the offices of employees in a high technology firm suggests extensions to the concept of extended self. Work self and home self contend for dominance in these displays. Employees must decide which aspects of the self belong to the domain of work and which belong elsewhere. In these ongoing negotiations self may be extended, but it may also be retracted and hidden. Furthermore, although possessions can serve to stabilize the self, they also facilitate shifting among various self-aspects in response to workplace events. We explicate these processes and discuss implications for extended self theory.

Reconstructing the South : How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories

This study explicates the coconstitutive relationships between commercial mythmaking and popular memory that arise through myth market competitions for identity value. We develop a genealogical analysis of the representational strategies and ideological rationales that two prominent New South mythmakers use to shape popular memories in relation to their competitive goals and to efface countermemories that contradict their mythologized representations. We then derive a conceptual model that highlights competitive, historical, and ideological influences on commercial mythmaking and their transformative effects on popular memory, which have not been addressed by prior theorizations of the meaning transfer process.

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives

Health technology innovations continue to revolutionize health care delivery but simultaneously challenge the design of services that do not marginalize human participation in the creation of value in the health care delivery process. This research recruited persons living with chronic disease to collaborate in developing information communication technologies (ICTs) conceived as a virtual reality game and web-compatible graphic novel intended to function as entertaining health education aids. The findings revealed a transformative potential for ICTs far beyond original expectations. The participants envisioned ICTs that integrate data from biophysical monitoring devices with personal narratives toward creating social platforms that empathically share a common and clear understanding of the physical, emotional, and sociocultural realities of living with chronic disease. Consistent with cultural trauma theory, the research conclusions focus on realizing the power of technology-enhanced narratives to build collaborative therapeutic communities and to provide impetus for affecting social change and action in health care systems.

Consuming cool: Behind the unemotional mask

Purpose – We use data from the United States and Finland, a literature review, and historical analysis to understand the concept and role of cool within global consumer culture. Methodology/approach – This is a conceptual review and qualitative analysis of data from depth interviews, journals, and online discussion groups in two U.S. locations and one Finnish location. Findings – Cool is a slang word connoting a certain style that involves masking and hiding emotions. As cool diffuses we find that it is both distilled and diluted. The concept itself has also evolved. What was once a low-profile means of survival and later a youthful rebellious alternative to class-based status systems has become commoditized. Research limitations/implications – The study has been conducted in two cultures with a limited range of ages thought to be most susceptible to the appeal of being cool. Practical limitations/implications – Marketers may not yet have exploited cool as effectively as they have exploited sex, but mainstream consumers now look for cool in the marketplace more than within themselves. The result is a continuous race to offer the next cool thing. Originality/value of chapter – It is argued that coolness is a new status system largely replacing social class, especially among the young.

Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage

Extending knowledge of the cultural shaping and variegating of white identity that occurs through the commercial diffusion of identity myths, we examine the reception of Southern identity myths promoted in the oppositional narratives of New South commercial media. We characterize oppositional narratives as texts which operate by eliciting an interpretive reading that devalues rather than supports the surface narrative, and explain the duplicitous text as one intended to seduce a dominant power, while empowering and bolstering identity of a marginalized group. After elaborating how oppositional discourse can serve to reinforce the identity frame constructed by regional media producers, we report on a study examining how urban and rural Southerners read and respond to this discourse. Our findings highlight mediators in the relationship between individuals’ oppositional readings and their alignment of identity in a manner responsive to it.

Consumption and the Meaning of Life

Through an analysis of data from depth interviews with modern American consumers, we examine whether and how individuals quest for lifes meaning through consumption. Our analysis identifies three worldviews that are differently related to the experience of transcendence through consumption. A rationalist worldview is revealed as being unrelated to such a pursuit. It contrasts two magical worldviews held by most informants in which consumption objects are infused with supernatural and metaphysical beliefs that animate lifes meaning for them. Our discussion highlights how recognition of magical worldviews contributes to consumer theory, methods, and concepts of investigation.