Kenichi Okuda

Introduction of the Mazda Advanced Safety Vehicle

Mazda has developed Mazda ASV based on two technological themes; precautionary safety technologies which help reduce drivers error through an enhanced human interface between the vehicle and the driver, and accident avoidance technologies which function as a back-up in case of careless mistakes. Mazda focused on the facts that the mistakes of careless drivers have been the cause of the greater part of accidents and that about twenty percent of traffic deaths have happened while pedestrians cross streets. To help solve these problems, Mazda actively takes part in the Study Group for Promotion of ASV (Advanced Safety Vehicle) headed by the Japanese Ministry of Transport, and researches and develops advanced safety technologies. This paper introduces the concept of accident prevention based on the analysis of traffic accidents and the accident avoidance technologies we developed and installed on Mazda ASV.