Keren Eyal

The Portrayal of Sexual Intercourse on Television: How, Who, and With What Consequence?

This study examines televised portrayals of sexual intercourse. Programs (N = 152) representing the overall television landscape are assessed for the presentation of intercourse acts, the characters who engage in them, and their consequences. Results indicate that 16% of characters involved in sexual intercourse acts on television are teenagers or young adults. Female participants are more attractive and more likely to be victims of sexual crimes than male characters. Consequences of sexual intercourse portrayed are mostly emotional in nature and tend to be more positive than negative in valence. Positive consequences tend to be transient whereas negative consequences are presented as more enduring and emotionally impactful. Though HBO includes the greatest number of shows with sexual intercourse acts, few differences across channels are observed in the presentation of sexual intercourse, indicating a fairly uniform portrayal. Findings are discussed in light of theory, past content analyses, and implications for viewer effects.

Explaining the Relationship Between Media Exposure and Early Adolescents’ Body Image Perceptions

In recent years, there has been a worldwide increase in the extent of overweight and obesity as well as other eating disorders, especially among youths. Alongside genetic and biological factors that can explain some aspects of these phenomena and the psychological outcomes associated with them, researchers attributed an important role to social and cultural factors, including the mass media. This study examined the relationship between media exposure and early adolescents’ body image. It applied social comparison theory to the study of favorite television characters, an original extension of past research on general social comparison processes. Specifically, the parasocial relationships and motivations for self-comparison with the characters were examined. Based on a survey among 391 seventh and eighth graders, the study found that media exposure negatively predicted body image both directly and through a mediation process involving parasocial relationships with favorite characters, motivations to self-co...

Examining Relational Maintenance in Parasocial Relationships

This study investigates relational maintenance in parasocial relationships (PSRs) by applying an interpersonal model of friendships (the investment model) and an exploratory mediated model. Undergraduate students (N = 490) reported on their relationships with a close friend and a favorite mediated personality. Despite differences in the strengths of associations, the investment model largely predicted commitment in PSRs through similar processes as it did in friendships. Specifically, greater relational investment and satisfaction predicted relational commitment. Unlike in interpersonal relationships, though, attractiveness of alternatives was unrelated to commitment in PSRs. The study further found that parasocial strength was predicted by identification with and commitment to the character and by the characters integration within a larger social network. The findings extend past applications of interpersonal theories to the media context and support the importance of assessing relational commitment, investment, and network status in PSRs.

The Portrayal of Sexual Intercourse on Prime-Time Programming

This study examines portrayals of acts and consequences of sexual intercourse on prime-time television programs. Results indicate that few types of consequences of intercourse are presented, headed by emotional outcomes. Both acts of intercourse and their consequences receive only minimal focus within programs. Consequences are nearly equally positively and negatively valenced, but have a slight leaning toward being portrayed as transient and emotionally insignificant. Movies include the greatest number of acts of sexual intercourse and the most consequences for this behavior. Generic differences are also identified in the contextual presentation of consequences. Findings are discussed in light of effects on viewers.

Liking them thin: adolescents' favorite television characters and body image.

Considering the alarming worldwide increases in eating disorders among adolescents, thought to be linked with body image, this study uses social cognitive theory as a framework to combine the examination of adolescent body image with the topic of mediated characters. The study places a new focus in this realm on favorite television characters, extending past research on general social comparison tendencies or comparisons with unfamiliar mediated models. A survey of 756 students in Grades 7–8 and 10–11 identified their favorite same-gender television characters as well as the adolescents’ body image and social comparison with the characters. The survey was accompanied by a content analysis of the favorite characters and their body sizes. Adolescents’ favorite television characters were mostly identified as thin or average in body size. The thinner the characters, the more adolescents self-compared with them. The discrepancy between the adolescents’ body size and that of their favorite characters significantly and negatively predicted adolescents’ body image both directly and indirectly through its relationship with social comparison with the character. The study finds that television characters are important references for adolescents and may serve as targets for social comparison in the context of body image.

Messages About Sex on Israeli Television: Comparing Local and Foreign Programming

A content analysis of 584 prime-time programs examines messages about sex on Israeli television, comparing local and foreign shows. A 2-week composite sample from 7 commercial broadcast, cable, and satellite channels is analyzed. Results show that sexual content is highly prevalent, with a significantly higher frequency in foreign than local shows. Less than 20% of programs with sexual content address sexual health and risks; foreign shows again exceed local ones. Few differences emerge between local and foreign content in the contextual presentation of sex. Findings are discussed in light of theory, research, and implications for audience effects, policy, and education.

The Psychology of Marathon Television Viewing: Antecedents and Viewer Involvement

This study focuses on the expanding trend of marathon (“binge”) television viewing. It examines the personality antecedents of such media consumption (attachment style, depression, and self-regulation deficiency) as well as the psychological experiences of marathon viewers relative to the narrative (transportation, enjoyment) and its characters (parasocial relationship, identification). In a two-study design, theoretical models of media use and involvement, on one hand, and models of media addiction, on the other hand, are applied to predict the extent of marathon viewing and to compare it with “traditional” viewing. Results advance understanding of enjoyment and involvement theory and support cognitive theories of media addiction. At the same time, the study’s findings reveal that marathon television viewers are active both cognitively and emotionally during and after the media exposure, thus alleviating some concerns about the “problematic” nature of the “binge” viewing phenomenon.

It Only Happens Once: Adolescents’ Interpretations of Mediated Messages About Sexual Initiation

The current study examines adolescents’ interpretations of a televised scene narrative describing a sexual initiation encounter. The study uses the media practice model as a theoretical framework. Two hundred ninety-three 10th, 11th, and 12th graders suggested possible endings to the narrative, reflecting their outcome expectancies for sexual initiation. The adolescents’ suggested scene endings were divided into 10 categories, including emotional, physical, and relational outcomes. A thematic analysis of their outcome expectancies revealed some shared themes, but important individual differences based on gender and sexual experience also were identified, consistent with media practice model assumptions. Male students were more technical and less emotional than female students in their scene interpretations. Adolescents without sexual experience suggested more simplistic and deterministic outcomes than more sexually experienced teens. The study contributes to the understanding of adolescents’ interpretation of mediated narratives in the context of sexual initiation and supports their complex, active, and developmentally consistent understanding of this topic.