Kevyn Yong

The Goal of Consistency as a Cause of Information Distortion

Why, during a decision between new alternatives, do people bias their evaluations of information to support a tentatively preferred option? The authors test the following 3 decision process goals as the potential drivers of such distortion of information: (a) to reduce the effort of evaluating new information, (b) to increase the separation between alternatives, and (c) to achieve consistency between old and new units of information. Two methods, the nonconscious priming of each goal and assessing the ambient activation levels of multiple goals, reveal that the goal of consistency drives information distortion. Results suggest the potential value of combining these methods in studying the dynamics of multiple, simultaneously active goals.

Conflict and Creativity in Interdisciplinary Teams

We examine the effects of conflict and conflict asymmetry on creativity in interdisciplinary teams. Testing our hypotheses on teams working on graduate-level nanobiotechnology projects, we found task conflict to have a positive relationship with creativity whereas relationship conflict had a negative relationship with creativity. Our results also revealed that relationship conflict asymmetry had a positive effect on creativity. Examining the two components of creativity separately, we found that relationship conflict asymmetry explained variance in the novelty component, whereas task conflict, team size, and functional diversity explained variance in the usefulness component.

Invention Quality and Entrepreneurial Earnings: The Role of Prior Employment Variety

We use creativity theory to analyze the effects of occupational job variety and industry variety on invention quality, and entrepreneurial earnings. We test our ideas with survey data from 770 inventor–entrepreneurs who commercialized their own inventions. Results suggest that occupational and industry variety substitute for each other in positively affecting invention quality whereas a lack of industry variety is associated with greater entrepreneurial earnings. Results are consistent with the idea that high levels of both occupational and industry variety enables the generation and discovery of inventions, but these ideas are usually not technically feasible or financially viable.