Ki-Soon Hwang

Sensemaking and sojourner adjustment among Korean entrepreneurs in London (UK)

This paper takes a new look at the role of narrative construction in sojourner adjustment through a case study of two female Korean entrepreneurs (selected from interviews with 10 Korean sojourners) to best differentiate their cultural adjustment from ‘culture shock’ in the UK. We review the literature on culture shock, beginning with Oberg’s classic modernist/foundational ‘transformational’ model. The limitations of this model are shown in terms of the restricted focus upon individualistic, universal cognitive stages of change experienced by the sojourner. Then the benefits afforded by applying Goffman’s dramaturgy and Weick’s sensemaking approach are discussed. These approaches, informed by relationalist metatheory and metamethods, focus upon persons and interaction. They provide more collective, particularistic, social constructivist lenses that incorporate emotional, symbolic, communicative and linguistic viewpoints to complement cognitive explanations. The narrative methodology employed is that of Barbara Czarniawska whose work is heavily influenced by Goffman and Weick.

Understanding structures and practices of meaning-making in industrial networks

Purpose This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens. Design/methodology/approach This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction. Findings This paper describes how structures of meaning derived from a cultural history of signification and interpretive processes of meaning in action are co-determined in social semiosis. The meaning of environments using this social semiotic approach is emphasised, leading us to explore the idea of the “atmosemiosphere” – the most highly complex business network level, in illustrating how meaning is made through structuration between structures of meaning and their enactments in interactions between actors within living business networks. Practical Implications Figurative language plays an important role in the structuration of meaning. This facilitates establishing plots and, therefore, in the actors’ capability to tell a story, which starts with knowing what kind of story can be told. By implication, the effective networker must be a consummate moving “picture maker” and, to do so, she must have competence in narrative, emplotment, myth-making, storytelling and figuration in more than one discursive repertoire. Originality/value In using a structurational discourse perspective informed by social semiotics, our original contribution is a “business networks as discursive constructions” approach, in that discursive nets, webs of narratives and stories and labyrinths of tropes are considered just as important in constituting networks as networks of actor relationships and patterns of other activities and resources.

Exploring the perceived value of social practice theories for business-to-business marketing managers

Purpose Drawing on sociological theories of Giddens, Bourdieu and Goffman, the purpose of this paper is to explore how different relationships are characterized between actors in interaction and determine whether social theories of practice resonate as being practical to managers. Design/methodology/approach In the empirical investigations, the authors employ the Delphi method whereby the authors “elevate” six highly experienced marketing practitioners in Dubai and Bangkok, each in different industries and from different cultural backgrounds, to designated “expert” positions in exploring the practical relevance of the practice-based theories of Bourdieu, the dramaturgy of Goffman and the structuration theory of Giddens in understanding practical experiences of managing in business-to-business networks. Findings The results show that aspects of these theories are consistent with practitioners’ experiences in many ways but the theories themselves do not appear to resonate with the modernist practical consciousness of the participants as being particularly pragmatic or practically useful except as resources they could selectively borrow from as bricoleurs of changing action. Originality/value Social practice theories appear rather too abstract and complex to practical actors. It is therefore paradoxical that social practice theories do not appear as sufficiently “handy” or “ready to hand” in Heidegger’s (1962) terms; being in need of translation into practical usefulness. It would appear that social practice theories can be a useful analytical vehicle for the academic analyst but cannot resonate with the modernist consciousness of the practical actor.

Context into text into context: marketing practice into theory; marketing theory into practice

Purpose – The purpose of this paper is to explore the dynamics of marketing practice and theory in arguing that much of the dislocation between strategy and practice is due to the inheritance and internalisation of often impractical but persistently dominant, tacit Cartesian assumptions. Design/methodology/approach – This paper uses case methodology to examine the marketing theory into practice/marketing practice into theory conundrum and explores: their separation (marketing theory and marketing practice); their flows (context to text to context: theory into practice/practice into theory); their symbiosis (the praxis of marketing); and the dynamic and static (in situ/in aspic) nature of their duality. This work is an exploratory empirical study undertaken in what is a very under-researched area. Findings – In this paper, marketing theory and marketing practice are recognised as occupying different epistemes. The lifeworld of marketing theorising appears as characterised by a relatively homogenous and mos...

Ambicultural blending between Eastern and Western paradigms: Fresh perspectives for international management research

East and Southeast Asian worldviews are distinctly different from those of the West. Westerners and Asians construct their environments differently, not least because they construct the notion of ‘self’ very differently. This paper describes and exemplifies distinctions in cognitive and linguistic styles between the East and the West and outlines the implications of these styles for environmental perspectives and research paradigms. Examples from Thailand illustrate the philosophical roots and practical implications of an indigenous Eastern perspective for local business interactions. We explore the privilege afforded in Western, Cartesian paradigms in (Asian) management research and stimulate debate on the benefits of promoting alternative Asian indigenous perspectives for both management research and management practice. We support the idea that Asian management discourse needs more self-confidence and deserves a more prominent place in international research, not least because international management research will greatly benefit from freshly ‘blended’ perspectives that incorporate Eastern and Western perspectives.

The logistics functions of shipping lines: perceptions of international shippers in South Korea and the UK

The International Handbook of Maritime Business is a timely, comprehensive and insightful overview of the key contemporary research issues in maritime business.