Kim Nee Goh

Developing a Web-Based Health Promotion Intervention: A Case Study From a Brief Motivational Alcohol Program

Public health researchers and practitioners reporting findings from intervention studies seldom report in depth the processes of intervention development. However, such information would be useful for several reasons: (a) it would help guide the development of new interventions and refinement or revision of existing ones, (b) it would provide a framework and methodology on which other health practitioners and researchers could build, and (c) it would increase transparency of the development process and enhance the interpretation of the intervention’s effects. The purpose of this article is to begin addressing the “black box” of Web-based intervention development by presenting the method for developing a Web-based, brief, motivational alcohol intervention program that has shown evidence of efficacy for college students, called Michigan Prevention & Alcohol Safety for Students.

The effect of integrating social plugins into e-commerce website: a study on online consumer behaviour

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumers perceived trust, word-of-mouth (WOM) effect, and consumers purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.

Designing e-commerce user interface

Designing e-commerce user interfaces is not an easy task. Therefore, guidelines for designing a good users interface are needed for developer. The objectives of this paper is to revise existing guidelines and rules for designing a good interface and implement it in the e-commerce website development. An early analysis has been conducted, which is an evaluation of 2 e-commerce websites. From the evaluation, a number of usability issues have discovered. A prototype of e-commerce website, namely Shopping2u.com, has been developed. The guidelines that has been studied and results from the early analysis will be used in designing the prototype. MyShop2u has been developed using PHP, CSS, JavaScript and MySQL database. The final part of this paper shows the web navigation flow and screenshot of Shopping2u.

Designing a Checklist for an E-Commerce Website Using Kansei Engineering

Usability has played a big role in refining the design of a website. Effective design of e-commerce web interfaces potentially increases perceived trust of its consumers. It is thus critical that e-commerce designers understand usability issues pertaining to e-commerce. However, usability looks only at functionalities and we have moved beyond usability towards users emotions. The purpose of this study is to design a preliminary checklist using Kansei Engineering for an e-commerce perspective, which can contribute towards trust and purchase intention of consumers in the Malaysia context. A usability evaluation method was conducted, Feedback Capture after Task (FCAT) using the URANUS tool. It was performed on an online gift shop with a group of potential consumers with age range of 18-22. Using Kansei Engineering, we manage to extract words that are mentioned by the users, in which we have categorized it as per Kansei Concept. There are four categories, namely aesthetic, physical, sensational and operational. This research is deemed important in which future web designers could use as a guideline to design an e-commerce website that focuses on perceived trust and purchase intentions based on Kansei Engineering.

Automatic Assessment for Engineering Drawing

Assessment of students Engineering Drawing (ED) is always tedious, repetitive and time consuming. Image processing has been the common method to convert ED to be automatically assessed. This method is tedious as algorithms need to be developed for each shape to be assessed. Our research aims to create a software application that is able to perform automatic assessment for AutoCAD Drawing Exchange Format (DXF) files for undergraduate ED course. To achieve this goal, we have explored methods to convert DXF files into SVG format and develop a marking algorithm for the generated SVG files. The result shows that it is feasible to create software that automatically assesses ED without human intervention. Future implementation would include complex real-world ED.

Multi-sensory modalities for music learning

This paper describes a study that investigates the human senses important for music learning. The objective is to identify the appropriate modalities for musical applications. A survey was conducted to seek users’ feedback mapping suitable human senses to various types of musical instruments, and ranking the senses according to their importance. Results suggested that touch sensation is considered the most important modality when playing musical instruments. The paper concludes with a discussion on the need to use suitable multi-sensory modalities when designing systems for music learning.

Road Accident Auto-dialer via Pressure Sensor

An accident sometimes goes unnoticed, for example, falling into a ravine. Thus no one is able to make emergency calls to the relevant authorities. Airbags in vehicles are designed to inflate when serious accidents occur. However, reliance an airbag alone may not be sufficient. This research explores developing a prototype using crash and pressure sensor as a parameter to trigger auto-dialer to call a pre-programmed list of numbers when an accident occurs. Global Positioning Satellite (GPS) and Global System for Mobile Communications (GSM) modules are integrated to track vehicle location and send information. A Short Message Service (SMS) will be sent containing the vehicle registration number and GPS location, to the authorities or even the insurance agent. This life-saving system which can be placed in the black box of a vehicle to report incidences and thus reduce the time needed to relay accident location information to the relevant authorities.

Automatic accident location detection system (AALDS)

Road transportation has revolutionized the way we travel and transport goods. The increasing number of road users is proportionate with the increasing number of accidents, which could include fatalities. MERS 999 is an effort by the Malaysian government to integrate all the emergency number service system. Reporting accidents has its challenges; mainly there exist communication gap in relaying location information to the operator. This, in turn, causes slow response to the situation. In addition, airbag crash sensors cover only limited angles, which detects frontal and side collision. The objective of this paper is to develop an integrative system that is able to speed up the process of reporting accidents. Our prototype, named as Accident Location Detection System (AALDS) includes an accident locator device, accident management website and SMS system. A hardware prototype was developed using components like auto-dialer, accelerometer, GPS and GSM components. Haversine algorithm was modified to enable better efficiency in searching the nearest hospital to the accident location. Results from our system testing have revealed time saving of 60% in comparison to MERS 999. The functionalities of this system will enhance the current emergency response service by providing a platform for reporting and responding to accidents efficiently. This will enable the authorities to provide faster medical attention to the public, which will reduce fatality rate.

Exploration of communication process using Business Microscope

This paper describes first results of ongoing research effort to investigate communication pattern within a procurement process in an organization. Previous studies have shown that the main reasons of long ordering cycle are it takes too long to deal with purchase order and unable to share information with vendors. The procurement process of an educational institution is chosen as a research sample. In this paper, we outline the opportunities for developing a future possible theoretical framework around the construct of effective communication pattern with the usage of Business Microscope®. In particular, we are able to identify typical communication patterns between inter- and intra-departments. We aim to explore the communication process that integrates efficient modes of communication that will influence and regulate the communication process.

Estimation of Production Rate Limits Using Agent-Based Simulation for Oil and Gas Plants Safety

Safe production is one of the most important issues in oil and gas plants. Oil and gas companies lose enormous amounts of money and trust once they experience accidents such as explosions and oil spills. They have to make clear production rate limits to mitigate the human related risks that cause accidents. In this study, we model plant workers using an agent-based simulation to estimate the limits. The proposed model represents that plant workers solve problems with risks, and that the probability of the occurrence of a problem is proportional to three main factors, the production rate, the plant size, and the plant equipment degradation rate. The experimental results show that the proposed model can estimate the limits for different sizes of the three factors. The results imply that the limit estimation made by the proposed model is very crucial for plant operations to mitigate human-related accidents.