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Management Research News | 2009

From Engineer-To-Order to Mass Customization

Anders Haug; Klaes Rohde Ladeby; Kasper Edwards

Purpose – Most mass customization literature focuses on the move from mass production to mass customization. However, in some literature engineer‐to‐order (ETO) companies are also claiming to have become mass customizers, although it can be questioned if these companies conform to popular definitions of mass customizers. The purpose of this paper is to ask the question: under which conditions is it reasonable to label ETO companies as mass customizers?Design/methodology/approach – First, definitions of mass customization are examined and related to ETO companies that move towards mass customization. Second, the individual transitions from mass production and ETO to mass customization are analyzed by: relating the transition to classifications from relevant literature; describing the motivations and risks associated with the transition; and defining some of the most important transition characteristics. Finally it is discussed if ETO companies can become mass customizers and under which conditions it would...


Computers & Industrial Engineering | 2007

An approach for the development of visual configuration systems

Lars Hvam; Klaes Rohde Ladeby

How can a visual configuration system be developed to support the specification process in companies that manufacture customer tailored products? This article focuses on how visual configuration systems can be developed. The approach for developing visual configuration systems has been developed by Centre for Product Modelling (CPM) at The Technical University of Denmark. The approach is based on experiences from a visualization project in co-operation between CPM and the global provider of power protection American Power Conversion (APC). The visual configuration system was developed in 2001-2002 and has during its operation since the beginning of 2003 delivered promising results. The lead-time for approval of quotations has been reduced and the percentages of first-time-completed and correct configuration sessions are increased thanks to an increased user-interaction, caused by the visualization of the product in the visual configuration system.


Ai Edam Artificial Intelligence for Engineering Design, Analysis and Manufacturing | 2014

From a literature review of product configuration definitions to a reference framework

Gudmundur Valur Oddsson; Klaes Rohde Ladeby

Abstract This paper presents a reference framework for the configuration process. The reference framework is established through an extensive review of existing literature, and as such consolidates an extensive theoretical base. The review of literature shows a broadening of the understanding of the configuration task. The definition of the configuration task is somewhat ambiguous because different research groups define configuration tasks differently. This paper proposes a reference framework for configuration that permits a more precise understanding of a configuration task, a definition of the basic concepts in product configuration, and a total configuration system view that describes how operators come together to perform the configuration task in the configuration process. We will define the product, the product model, the configuration task, and the configuration system, and put the whole thing into perspective with the theory of technical systems, where we describe the configuration process and the different abstraction level of configurations. We will also use our resulting framework to describe sales configuration, technical configuration, and reconfiguration. We do this to synthesize previous work, to clarify and make coherent definitions of relevant terms, to extent the definition of product configuration to include “softer” products like information and service, and finally, to give a comparative framework to analyze work done in the field of product configuration. The total configuration system, together with the definition of key concepts, comprises a strong reference framework when working with, developing, and analyzing configuration systems.


Archive | 2009

Applying Product Configuration Systems in Engineering Companies: Motivations and Barriers for Configuration Projects

Klaes Rohde Ladeby


2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization & Open Innovation | 2011

Reference frame for Product Configuration

Klaes Rohde Ladeby; Gudmundur Valur Oddsson


4th International Conference on Mass Customization and Personalization - Extreme Customization | 2007

Conceptual Configuration of Pharmaceutical Plants in 3D

Klaes Rohde Ladeby; Bent Dalgaard Larsen; Mikkel Gjøl


Archive | 2011

Design og styring af processer i netværk

Johan E.T. Clemmesen; Klaes Rohde Ladeby


DS 68-10: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 10: Design Methods and Tools pt. 2, Lyngby/Copenhagen, Denmark, 15.-19.08.2011 | 2011

COMBINING NARRATIVE AND NUMERICAL SIMULATION: A SUPPLY CHAIN CASE

Mette Sanne Hansen; Klaes Rohde Ladeby; Lauge Baungaard Rasmussen; Peter Jacobsen


Archive | 2010

Styrkelse af dansk konkurrenceevne

Per Langaa Jensen; Klaes Rohde Ladeby; Niels Møller; Jan Birkelund Mouritzen; Christer Karlsson; Palle Ørbæk; Peter Hasle


Effektivitet | 2010

Skru op for blusset i din videndannelse

Jan Hansen; Klaes Rohde Ladeby; Søren Lybecker

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Kasper Edwards

Technical University of Denmark

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Anders Haug

University of Southern Denmark

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Bent Dalgaard Larsen

Technical University of Denmark

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Christer Karlsson

Copenhagen Business School

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Johan E.T. Clemmesen

Technical University of Denmark

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Lars Hvam

Technical University of Denmark

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Mette Sanne Hansen

Technical University of Denmark

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