Konstantinos Poulis

Innovation and dynamic capabilities in a traditional service sector: Evidence from shipping companies

Purpose – The purpose of this paper is to analyse the types and the nature of innovations developed by small companies in a traditional service sector, as well as the ways that innovations impact their strategic capabilities.Design/methodology/approach – The paper provides evidence from three case studies captured through a number of interviews with senior managers within the companies. The paper adopted a comparative analysis, selecting two cases that have managed this process with great success and one showing evidently less success.Findings – Organisational and process innovations are critical aspects of a dynamic strategy in small service companies. Although a successful innovation strategy does not require the development of technological systems and knowledge intensive services, it does necessitate their sophisticated usage. Innovation enables the firms to access new markets and the reconfiguration of strategic capabilities in the long term.Research limitations/implications – The paper identifies th...

The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study

Purpose – Challenging assumptions about the uni-nationality of markets, the paper aims to understand the role of intra-national cultural heterogeneity in product standardisation and adaptation strategies of multinational firms in a single-country, multicultural market. Design/methodology/approach – The study is set against the dominant backdrop of deductive reasoning in the field and adopts a qualitative mode of inquiry that promotes empathy with the setting. Through a multiple case study approach among paradigmatic cases, it sheds light on the aforementioned objective. Findings – The paper conceptualises the term “layers of adaptation” and reveals that firms use multi-dimensional standardisation/adaptation configurations. It explicates sub-contextual variations that move beyond assumptions of intra-national sameness and identifies their influence on unnoticed, more agile forms of adaptation. Research limitations/implications – Findings are limited to the analysis of practices in a specific setting. More ...

Polyethnic market orientation and performance: A fast-moving consumer goods perspective

Abstract The paper explores the market-oriented behaviour and performance consequences for firms operating in a market characterised by national heterogeneity. Through a case-study design, a posteriori propositions based on interview data from six multinational firms operating in a polyethnic market are developed. Findings indicate a positive relationship between the need for responsiveness and a markets polyethnicity with firms customising elements of their product strategy to ethnic segments or European consumers at large. Moreover, findings indicate that market-oriented firms that customise their product strategies to the cultural idiosyncrasies of the Greek market enjoy the highest market share among foreign consumers. As a result, the paper opens up a discussion on the performance implications of adopting a market-oriented approach in polyethnic markets, which are, increasingly, a feature of our globalised world.

Tourism as a leverage of internationalization for consumer goods firms: A case study approach

Large-scale incoming tourism potentially creates a multinational market within the domestic economy of the recipient countries. More specifically, in a number of countries, there is a large influx of ‘foreign’ consumers, or tourists, from many countries and for a significant part of the year. As can be seen from Table 1, for countries such as France, Spain, Austria, or Greece the annual influx of tourists exceeds the population of these countries by very large margins.

‘Information communication technology’ innovation in a non-high technology sector: achieving competitive advantage in the shipping industry

The global marketplace is resulting in an ever-increasing networked and digitalised landscape where organisations compete as integrated supply chains. This paper explores the impact that the digital networked environment has on the traditional shipping services industry. The research contribution has four aspects: (1) most research efforts focus on high technology sectors; this research emphasises the need for information communication technology (ICT) adoption in a non-high technology sector; (2) the research highlights the importance of ICT in achieving competitive advantage in the complex environment of shipping; (3) complexity principles are applied to the discussion on ICT; and (4) the link between ICT and the development of dynamic capabilities is created.

Advances in International Marketing

Large-scale incoming tourism potentially creates a multinational market within the domestic economy of the recipient countries. More specifically, in a number of countries, there is a large influx of ‘foreign’ consumers, or tourists, from many countries and for a significant part of the year. As can be seen from Table 1, for countries such as France, Spain, Austria, or Greece the annual influx of tourists exceeds the population of these countries by very large margins.