Kristina Drumheller

Cell Phones, Text Messaging, and Facebook: Competing Time Demands of Today's College Students

This study of time use and entertainment choices of college students used a triangulated approach to discover how college students use and manage their time. From the data we gathered through time diaries, students indicated that the greatest amount of personal time is spent in some form of communication (talking face to face, texting, talking on the phone, and using social networking Web sites). Students spent about the same amount of time studying for courses (M = 11.91 hours per week, SD = 3.27) as they do actually attending courses each week (M = 12.35, SD 4.51). By comparison, students reported spending 14.35 hours each week texting and 6.49 hours talking on the phone. Females had statistically higher GPAs than males and scored higher on academic striving. Data indicated that students were engaged by instructors who seemed passionate about the content they were teaching, viewed their college education through the lens of a consumer model, and expected to have a personal connection with their professors. Recommendations for adapting instructional strategies are provided.

Sensemaking and Emotions in Organizations: Accounting for Emotions in a Rational(ized) Context

Organizations tend to be guided by a rationality/emotionality duality in which rational behavior is privileged over emotional behavior. Consequently, emotions in organizations have historically been undervalued in favor of rationality. Despite the privileging of rationality, however, organizations are emotion-laden environments. The present study uses sensemaking theory to explore how employees manage the rationality/emotionality duality in the workplace. Using a qualitative analysis of 38 emotional experiences derived from 19 interviews, it was found that participants accept the duality by orienting toward emotions that are associated with the disruption or enhancement of “rational” business practices. Further, participants tended to reinforce the dichotomy by carefully controlling their emotions in organizations through denial of emotions, reframing their experiences, by rationally reciting their emotional experiences, or by relegating emotions at work to appropriate time and place.

Living in the Buckle: Promoting LGBT Outreach Services in Conservative Urban/Rural Centers

LGBT Outreach Center (LOC) faces the difficult task of marketing outreach services to lesbian, gay, bisexual, and transgender (LGBT) individuals in a conservative rural/urban center. Creating internal messages that support the LGBT identity is critical to organizational member support. However, presenting external messages to a community-at-large that tends to be unsupportive of LGBT individuals is daunting. Focus groups identified obstacles to outreach and fundraising. Recommendations are provided for LGBT outreach centers in conservative areas.

The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

Lowes decision to pull advertising from All-American Muslim and Susan G. Komen for the Cures announcement of new granting criteria impacting Planned Parenthood prompted angry outcries, as well as apologies, on social media. Through 2 online surveys, this study gauges peoples thoughts about purchasing from or donating toward the organization in crisis and discusses the use of online apologies. Attitudes and social norms held the most sway over respondents’ reported intentions to donate or buy. We suggest a paradigm shift in how social media have expanded the referent others to whom people listen and about whose reactions people care.