Krzysztof Świeszczak

Rola Facebooka w działalności marketingowej banków

Social media has become an integral part of the life of modern society. Facebook is the most popular social media, his role was primarily to share information about your friends and share with them any content. Currently, the possibility of use Facebook are more widely, among other things enables banks to forming relationships with customers (current and potential). The benefits of social networking are double-sided – for consumers it is a form of access to banking services, for financial institutions access to information about the behavior and needs of their customers. The aim of this article is to present the role of Facebook in banks marketing activity in the context of social media. The article will be shown directions of the use of Facebook by selected banks, as well as will be described marketing activity of these institutions to their profiles on social networking sites.

Facebook jako kanał dystrybucji informacji pomiędzy bankiem a klientami

Dynamically changing enterprise environment and the development of information technology pose a lot of challenges in front of each business unit, and especially in front of banks as institutions of public trust. Distribution channel of information between banking enterprises and buyers of their products and services increasingly provides a Facebook as a social networking site which allows interaction with customers, asking questions, exchanging insights, observations and comments. The purpose of this article is to present the social networking site Facebook as a distribution channel of information between the banking business and its customers.