Kuo-Liang Chang
South Dakota State University
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Publication
Featured researches published by Kuo-Liang Chang.
Journal of International Food & Agribusiness Marketing | 2013
Kuo-Liang Chang; Pei Xu; Keith Underwood; Carlos D. Mayen; George Langelett
This study examined consumers’ preferences and willingness to pay (WTP) for locally produced ground beef with an emphasis on the impacts of product attributes and the heterogeneity caused by rural consumers’ characteristics. We applied the choice-based conjoint technique to analyze data collected from a typical rural town in the Northern Great Plains. The results indicate that location associated product brand differences and leanness were dominant components affecting consumers’ WTP. The premium of locally produced ground beef for consumers with a close tie to local production is
Journal of Higher Education Policy and Management | 2015
George Langelett; Kuo-Liang Chang; Samson Ola’ Akinfenwa; Nicholas Jorgensen; Kopila Bhattarai
0.48/lb. Cut difference, grass-fed, and organic were trivial factors in determining consumers’ WTP.
The Journal of Agriculture, Food Systems, and Community Development | 2013
Kuo-Liang Chang; Pei Xu; Jerry Warmann; Todd A. Lone; Zelie-Sandra Munzimi; Emmanuel Opuko
Using a conjoint survey of 161 students at South Dakota State University (SDSU), we mapped a probability-of-enrolment curve for SDSU students, consistent with demand theory. A quasi-demand curve was created from the conditional-logit model. This study shows that along with the price of tuition fees, distance from home, availability of majors, and family and friend connections to the school have significant effects on a student’s decision to attend SDSU. From these results, we found that for enrolments at SDSU, the price elasticity of demand for tuition fees turns elastic around the
Early Childhood Education Journal | 2011
Kuo-Liang Chang; George Langelett; Andrew W. Waugh
9000 price point.
International Journal of Consumer Studies | 2015
Soo Hyun Cho; Kuo-Liang Chang; Jeonghee Yeo; Lorna Wounded Head; Marjorie Zastrow; Christina Zdorovtsov; Suzanne Stluka
International Journal of Hospitality Management | 2014
Chiang-Ming Chen; Kuo-Liang Chang; George Langelett
Early Childhood Education Journal | 2015
Kuo-Liang Chang; Marjorie Zastrow; Christina Zdorovtsov; Ryan Quast; Suzanne Stluka
Issue briefs | 2012
Kuo-Liang Chang; Keith Underwood; George Langelett; Pei Xu
Archive | 2013
George Langelett; Kuo-Liang Chang
Journal of Economics | 2013
George Langelett; Kuo-Liang Chang; Michael Haupert