Kyeong Sam Min
University of New Orleans
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Publication
Featured researches published by Kyeong Sam Min.
The Journal of Marketing Theory and Practice | 2015
Elyria Kemp; Kyeong Sam Min; Elizabeth Joint
Consumers with serious illnesses may especially be attentive to and susceptible to the marketing communications of health care providers who offer hope and solutions. The purpose of this research is to examine the role of emotions in consumer health care decision making. Specifically, three studies investigate whether advertisements that induce hope engender trust and foster higher utilization intentions in consumers. Additionally, the effectiveness of testimonials, which often pervade health care advertising, is examined for its role in eliciting favorable evaluations toward the health care provider. Health care consumers, especially those with serious health conditions, may be considered vulnerable consumers. Implications for marketing to vulnerable health care consumers are discussed.
Health Marketing Quarterly | 2012
Pamela A. Kennett-Hensel; Kyeong Sam Min; Jeff W. Totten
While examples of the successful use of service guarantees in health-care do exist, to-date, researchers have yet to examine this industry-specific application beyond a case study perspective. The results of this experiment begin to shed light on whether or not guarantees should be used, and if so, under what conditions are they appropriate. Respondents indicate that the thoughtful use of service guarantees can positively impact their perceptions of the health-care providers reputation and, ultimately, their behavioral intentions towards the same provider. However, consideration must be given to the type of guarantee being offered and to whom the guarantee is targeted.
Journal of Consumer Marketing | 2010
Concha R. Neeley; Kyeong Sam Min; Pamela A. Kennett-Hensel
Psychology & Marketing | 2011
Jae Min Jung; Kyeong Sam Min; James J. Kellaris
Journal of Business Research | 2013
Kyeong Sam Min; Drew Martin; Jae Min Jung
Journal of Applied Social Psychology | 2012
Kyeong Sam Min; Hal R. Arkes
Journal of Business Research | 2014
Jae Min Jung; Hang Chu (“Michel”) Hui; Kyeong Sam Min; Drew Martin
Journal of Business Research | 2014
Kyeong Sam Min
Global Fashion Management Conference | 2018
Jae Min Jung; U.S.A. California State Polytechnic University-Pomona; Kyeong Sam Min; Kristen R. Schiele; Anthony H. Kim; Jing Hu; Xin Liu; Curtis P. Haugtvedt; James J. Kellaris
ACR North American Advances | 2017
Dong-Jun Min; Anja Luethi; Kyeong Sam Min