László Józsa
Széchenyi István University
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Publication
Featured researches published by László Józsa.
international conference on service systems and service management | 2007
Kim-Shyan Fam; Bill Merrilees; Hongyan Yu; László Józsa
This study has sought to explain the determinants of what leads certain retailers and not others to adopt an integrated marketing communications (IMC) approach. A sample of 512 retailers in Australian capital cities were used to explore this question. Logit regression analysis has been used to identify the key determinants. The conclusion is that the size of the retail promotion budget and whether or not the retailer is part of a chain organisation are the two critical factors in explaining the adoption of an IMC approach. Both of these factors were positive and highly significant. Other factors had a very minor role to play in explaining the adoption of IMC. The paper concludes by suggesting two key managerial implications for both the large and small retailers in relation to optimising their promotion budget.
Asia Pacific Journal of Marketing and Logistics | 2011
Kim-Shyan Fam; Bill Merrilees; Je Richard; László Józsa; Yongqiang Li; Jayne Krisjanous
Journal of Consumer Marketing | 2010
László Józsa; Andrea Insch; Jayne Krisjanous; Kim-Shyan Fam
Journal of Financial Services Marketing | 2001
Mark M.H. Goode; Helena R. Snee; Luiz Moutinho; László Józsa
Journal of Economics & Management / University of Economics in Katowice | 2015
Tamás Brányi; László Józsa
International Journal of Business and Society | 2008
L Yang; László Józsa; Kim-Choy Chung; Xin Dai; Kim-Shyan Fam
Problems and perspectives in management | 2017
Tamás Brányi; László Józsa; Renáta Machová
Molecular Microbiology | 2017
E.S. Huszarik; László Józsa; A. Hevesi
Archive | 2016
László Józsa
International Review on Public and Nonprofit Marketing | 2016
Ida Ercsey; László Józsa
