Laura J. Spence

Does size matter? The state of the art in small business ethics

In this paper the exclusive focus on large firms in the field of business ethics is challenged. Some of the idiosyncrasies of small firms are explained, and links are made between these and potential ethical issues. A review of the existing literature on ethics in small firms demonstrates the lack of appropriate research, so that to date we can draw no firm conclusions in relation to ethics in the small firm. Recommendations are made as to the way forward for small firm business ethics research. Questions for investigation are suggested using micro, meso and macro perspectives. Much exploratory work needs to be done to lay the groundwork for this important area of social and commercial research in the future.

Social responsibility, profit maximisation and the small firm owner‐manager

In this paper, a new analysis is presented of the social and ethical orientation of small firm owner‐managers. Using exploratory qualitative empirical evidence, it is proposed that there are four “frames” of perceiving the social perspective of the small business. These are profit‐maximisation priority, subsistence priority, enlightened self‐interest and social priority. If policy makers wish to influence the ethics of small firms, they need to be aware of this diversity of viewpoints and move beyond the notion of the profit‐maximising, rational economic entrepreneur as the standard image of the small business owner‐manager.

Small Business and Empirical Perspectives in Business Ethics: Editorial

In this editorial to a collection of papers on ethics in small firms, the case is made for greater use of high quality empirical research on business ethics. Sociological perspectives have much to offer to the field of business ethics that continues to be dominated by normative, moral philosophy. The second contribution of the paper is to argue for a re-orientation away from the large multi-national firm as a benchmark subject of business ethics research. One important point of view to be included is that of the small firm, which remains the dominant organisational form throughout all the OECD countries.

The evolution from corporate social responsibility to supply chain responsibility: the case of Waitrose

Purpose – This paper aims to investigate the evolution from corporate social responsibility to supply chain responsibility via the examination of Waitrose, a leading UK food retailer. These two concepts differ substantially and illustrate contrasting approaches in terms of social responsibility development and application.Design/methodology/approach – A qualitative case study methodology is used where managers from Waitrose and its suppliers, industry experts and representatives from professional bodies are interviewed. An observation of an ethical audit with a Waitrose supplier was also conducted.Findings – Findings show an example of good practice in the area of corporate social responsibility in the supply chain and illustrate the substantive progress that can be made in achieving supply chain responsibility. At the same time, the paper provides the specific challenges in developing from a corporate social watchdog approach to one in which the power in the chain is more balanced and where a holistic ap...

Environmental management and the small firm: an international comparison

This article explores the different approaches taken to environmental regulation of the small firm in the UK and The Netherlands and the relationship of such regulation with the attitudes of small business owner‐managers. Using evidence from 40 interviews with businesses in both countries, we contrast the engagement and orientation of these enterprises with the business‐environment agenda. In both countries, government rhetoric stresses the harmony between business and environmental objectives: on the ground, attitudes of owner‐managers stress that these goals are far from complementary. In the UK, owner‐managers feel that environmental issues are a legitimate area of concern, but government should take the lead in addressing business‐environmental issues. Here, businesses are reacting to a policy context where environmental issues are seen as either a cost on the business, or presented as having simplistic win‐win outcomes. Businesses themselves, however, perceive it very much as an additional burden. In The Netherlands, SMEs have been targeted by the State by joint regulation through legislation, licensing and voluntary initiatives. This results in generally higher levels of environmental care. Small firms in The Netherlands appear to have accepted the importance of this and their shared responsibility for environmental care. In view of the shifting business‐environment policy debate in the UK, it is unlikely that the current reliance on voluntary initiatives and economic incentives will bear fruit. Different approaches may need, therefore, to be explored.

Small Business and the Environment in the UK and the Netherlands: Toward Stakeholder Cooperation

In this paper, the approaches of a sample of small firms to environmental issues in the UK and the Netherlands are compared. The study makes a contribution by addressing the lack of research on small firms and the environment, as well as offering insights into the influence that cultural, institutional, and political frameworks can have on small firm owner-managers’ attitudes to external issues. The environment is considered here as an ethical issue, drawing on work on the environmental responsibility of business by both Bowie (1990) and Hoffman (1991). It is argued that the approaches to the environment identified in this study by Dutch and UK small firm owner-managers do not fit in with the positions of either Bowie or Hoffman. The concept of stakeholder cooperation is proposed as a more realistic alternative.

Communicating about Ethics with Small Firms: Experiences from the U.K. and Spain

This article introduces the important issue of communicating with small firms about ethical issues. Evidence from two research projects from the U.K. and Spain are used to indicate some of the important issues and how small firms may differ from large firms in this area. The importance of informal mechanisms such as the influence of friends, family and employees are highlighted, and the likely ineffectiveness of formal tools such as Codes and Social and Ethical Standards suggested. Further resarch in the area of small firms and ethics is essential.

Small Business Social Responsibility Expanding Core CSR Theory

This article seeks to expand business and society research in a number of ways. Its primary purpose is to redraw two core corporate social responsibility (CSR) theories (stakeholder theory and Carroll’s CSR pyramid), enhancing their relevance for small business. This redrawing is done by the application of the ethic of care, informed by the value of feminist perspectives and the extant empirical research on small business social responsibility. It is proposed that the expanded versions of core theory have wider relevance, value, and implications beyond the small firm context. The theorization of small business social responsibility enables engagement with the mainstream of CSR research as well as making a contribution to small business studies in scholarly, policy, and practice terms.

Practice as a Members’ Phenomenon:

Drawing on ethnomethodology and conversation analysis, this article explores the relation between practice and activity; between recruitment practice and the ordinary activities of the job interview. Job interviews are recognizably and accountably different from other interview-formats, such as broadcast news or academic research interviews. Such differences are instantly hearable because ordinary activities are built systematically so as to reveal an orientation to ‘practice’, distinctive purposes, entitlements, presuppositions, identities and definitions of acceptable conduct. The article illustrates analytic procedures for recovering such orientations and thus for understanding how people embed and reveal practice, with and for one another, in interaction. It is argued that the practice-turn should not overlook the fact that practice is, in the first instance, a members’ phenomenon, something that members draw upon, monitor and orient to in real time interaction.

Investigating the limits of competitive intelligence gathering: Is mystery shopping ethical?

In this article we take further the debate on the ethics of competitive intelligence gathering, which until now has been very limited. Drawing on empirical research from a mobile telephone company in the United Kingdom, we present the case that while mystery shopping is not the worst activity in which an organization might be involved, it is basically unethical. Mystery shopping involves deception and the obtaining of competitive information under false pretences. Common arguments are that ‘everyone is doing it’ and that the information is in the public domain. Neither of these points convincingly justifies the requirement for an employer to ask an employee to lie and deceive others on behalf of the company. The use of students and those in low power positions in the organization is a further concern.