Laura N. Rickard

Applying the Risk Information Seeking and Processing Model to Examine Support for Climate Change Mitigation Policy

This study applies the risk information seeking and processing (RISP) model to examine how information processing influences individuals’ support for climate change mitigation policy. Perceived issue salience, attitude toward climate information, and systematic processing are positively related to policy support, whereas heuristic processing is not a significant predictor. The direct and indirect relationships illustrated in the model help expand the utility of the risk information seeking and processing model to address policy support. From an applied perspective, this study suggests important pathways to encourage systematic processing of information related to climate change, which may lead to increased public support for mitigation policies.

How Motivated Reasoning and Temporal Frames May Polarize Opinions About Wildlife Disease Risk

We draw from theories of motivated reasoning, dual-processing models, and attribution of responsibility to examine how scientific messages may increase public polarization with respect to emerging risk issues such as Lyme disease. A nationally representative sample of Americans (N = 460) read messages about Lyme disease that varied the framing of responsibility for the prevalence of the disease (human/wildlife vs. wildlife only) and when its effects will occur (today vs. in the next 10 years). The influence of framing was contingent on participants’ partisanship, which resulted in a boomerang effect among Republicans and increased the degree of political polarization regarding support for proenvironmental behaviors.

In backyards, on front lawns: examining informal risk communication and communicators

Risk communicators are often envisioned as government officials, public relations practitioners, or health workers. Yet much of the public’s risk information comes from informal messages and unofficial carriers. Referred to in this study as “informal risk communicators” (IRCs), these individuals are often service workers who relay risk information to public audiences, though often outside of their formal job descriptions. Literatures in the health communication, science and technology studies, and risk communication fields have considered ideas relevant to explaining these individuals, and the risk communication work they perform. To further explore this category of individuals, this study examines the communicative practices of commercial pesticide applicators, using both in-depth interviews and surveys. Through their interactions with clients, these individuals offer care, as well as project expertise and identity; however, the extent to which this work is recognized and validated is less clear. Both applied and theoretical implications of this research are considered.

Visitor Proficiency Profiling and Risk Communication at a National Park

While cognitive heuristics may produce successful, efficient outcomes, they can also introduce predictable biases that may be unavoidable even for seasoned experts. This study connects the concept of “professional intuition” to the practice of strategic communication, suggesting that people may rely on heuristics to profile an audience. These judgments, in turn, influence crafting of communication to meet the audiences’ assumed needs, the defining element of an audience-centered approach. Using interview and observational data, this study examines how national park staff use heuristic cues to evaluate visitors during face-to-face interactions. The assessments employees make, in turn, influence whether they encourage or discourage visitors from participating in inherently risky recreational activities. This visitor proficiency profiling, together with the strategic communication strategies employed, extends audience-centered communication to include both informal messages as well as individuals not necessarily trained as risk communicators. Both applied and theoretical implications of this research are considered.

Information sufficiency and attribution of responsibility: predicting support for climate change policy and pro-environmental behavior

This study extends the central part of the risk information seeking and processing model to examine how message elaboration influences individuals’ support for climate change mitigation policy and their intention to engage in pro-environmental behavior. Data were collected through online experimental surveys at two large universities in the Northeastern United States. Results indicate that perceived issue salience triggered negative affect and information insufficiency, both of which prompted systematic processing, which subsequently led to greater policy support and stronger intention to adopt more pro-environmental behaviors. From an applied perspective, this study suggests important pathways to encourage greater message elaboration, which may lead to increased public support for mitigation policies and adoption of pro-environmental behavior.

From Ranger Talks to Radio Stations: The Role of Communication in Sense of Place

Abstract Considerable scholarship has demonstrated that the tenure and quality of our experiences and the physical characteristics of the setting help to predict sense of place (SOP). Less research has examined how communication contributes to place meanings and attachment. Working from the general premise that communication produces meaning, this study examined how exposure to communication about a national park contributes to visitor meanings and attachment to these places. Using survey data from three national parks, this study demonstrated that visitors envisioned parks as blending “natural” and “human” elements. Results suggest that park-related communication contributes to SOP, independent of variables commonly used to predict this concept. Theoretical implications and avenues for future research are discussed.

Accidents and Accountability: Perceptions of Unintentional Injury in Three National Parks

Each year, national park visitors suffer unintentional injuries and fatalities that affect not only the victims but also the National Park Service (NPS) staff tasked with preventing and responding to such incidents. Using survey data from three national parks, this study examines differences in visitors’ and park employees’ causal attributions of a hypothetical visitor accident. We argue that differences in attributions suggest that support for risk management strategies may not be universal, and that communication strategies applied in national parks can be informed by these differences.

Mountains and Handrails: Risk, Meaning, and Responsibility in Three National Parks

Where we live, the relationships we maintain, or the experiences we have can tell us about the way we perceive risk and the responsibility for its management. Perceptions of risk and responsibility are particularly relevant in US national parks, where unintentional injury is prevalent, yet support exists for allowing risk exposure. If experiencing risk may be both desirable (e.g., self-affirming) and undesirable (e.g., injury-causing), what is its role in a national park? Moreover, what are the expectations for visitors to encounter or to avoid it? In-depth interviews with National Park Service employees suggest that desired risk is contingent upon the circumstances in which it is encountered, and the values and prior experience of individuals. Employees perceive visitors as responsible for avoiding undesirable risk through information seeking and awareness, but also recognize considerable barriers to doing so. Theoretical and practical implications and avenues for future research are presented.

Of Sea Lice and Superfood: A Comparison of Regional and National News Media Coverage of Aquaculture

As wild fisheries decline, aquaculture, or the cultivation of species in fresh and salt water, will provide the majority of seafood consumed worldwide. Given that aquaculture is an increasingly critical food “technology” – with implications for public opinion formation – we apply theory of social function systems and sustainability to a U.S. news media content analysis. We examine coverage of aquaculture (N = 493 articles) over a ten-year period (2005-2015), comparing four regional and four national newspapers for discussion of risks, benefits, science, economics, political/legal issues, and environmental sustainability. Results suggest the dominance of risk in regional and national news; however, we also find more recent attention to benefit and sustainability. Differences within and between regional and national newspaper coverage further suggest that the conversation about aquaculture varies within the U.S., is multi-dimensional, and involves frequent co-occurrence

The Components of Effective Professional Development for Science Educators: A Case Study With Environmental Education Program Project Learning Tree

Professional development workshops enable educators to increase their knowledge in an academic subject. With the publication of The Next Generation Science Standards, teachers are expected to be cognizant in science content and inquiry-based learning. This research study looked at workshops offered by New York Project Learning Tree®, an environmental education program, using surveys and interviews with facilitators and educators. It was determined that there was a significant relationship between Secondary module workshops: 2–3 hr and how frequently curriculum was taught by educators (p <.05). This study recommends subject-focused, audience-specific, in-person workshops with online supplements as an effective framework for future workshops.