Laure Cabantous

Rational Decision Making as Performative Praxis: Explaining Rationality's Éternel Retour

Organizational theorists built their knowledge of decision making through a progressive critique of rational choice theory. Their positioning towards rationality, however, is at odds with the observation of rationality persistence in organizational life. This paper addresses this paradox. It proposes a new perspective on rationality that allows the theorizing of the production of rational decisions by organizations. To account for rationalitys eternel retour, we approach rational decision making as performative praxis---a set of activities that contributes to turning rational choice theory into social reality. We develop a performative praxis framework that explains how theory, actors, and tools together produce rationality within organizations through three mechanisms: rationality conventionalization, rationality engineering, and rationality commodification. This framework offers new avenues of research on rational decision making and points to the factors that underlie the manufacture of rationality in organizations.

Decision Theory as Practice: Crafting Rationality in Organizations

This paper explores the underlying practices whereby rationality — as defined in rational choice theory — is achieved within organizations. The qualitative coding of 58 case study reports produced by decision analysts, working in a wide range of settings, highlights how organizational actors can make decisions in accord with the axioms of rational choice theory. Our findings describe the emergence of ‘decision-analysis’ as a field and reveal the complex and fragile socio-technical infrastructure underlying the craft of rationality, the central role of calculability, and the various forms of bricolage that decision analysts deploy to make rational decisions happen. Overall, this research explores the social construction of rationality and identifies the practices sustaining the performativity of rational choice theory within organizations.

Critical Essay: Reconsidering critical performativity

In recent years, we have witnessed the emergence of ‘critical performativity’, a concept designed to debate relationships between theory and practice and encourage practical interventions in organizational life. Notwithstanding its laudable ambition to stimulate discussion about engagement between critical management studies researchers and practitioners, we are concerned that critical performativity theory is flawed as it misreads foundational performativity authors, such as Austin and Butler, in ways that nullify their political potential, and ignores a range of other influential theories of performativity. It also overlooks the materiality of performativity. We review these limitations and then use three illustrations to sketch out a possible alternative conceptualization of performativity. This alternative approach, which builds on Butler’s and Callon’s work on performativity, recognizes that performativity is about the constitution of subjects, is an inherently material and discursive construct, and happens through the political engineering of sociomaterial agencements. We argue that such an approach – a political theory of organizational performativity – is more likely to deliver on both theoretical and practical fronts than the concept of critical performativity.

Conducting global team-based ethnography: Methodological challenges and practical methods

Ethnography has often been seen as the province of the lone researcher; however, increasingly management scholars are examining global phenomena, necessitating a shift to global team-based ethnography. This shift presents some fundamental methodological challenges, as well as practical issues of method, that have not been examined in the literature on organizational research methods. That is the focus of this article. We first outline the methodological implications of a shift from single researcher to team ethnography, and from single case site to the multiple sites that constitute global ethnography. Then we present a detailed explanation of a global team-based ethnography that we conducted over three years. Our study of the global reinsurance industry involved a team of five ethnographers conducting fieldwork in 25 organizations across 15 countries. We outline three central challenges we encountered: team division of labour, team sharing and constructing a global ethnographic object. The article concludes by suggesting that global team-based ethnography provides important insights into global phenomena, such as regulation, finance and climate change among others, that are of interest to management scholars.

Moving critical performativity forward

In this rejoinder, we draw attention to some of the possible performative effects of Spicer et al.’s (2016) commentary and reaffirm the importance, in our eyes, of the fundamentally political and material dimensions of performativity.

Business Model Innovation: How Iconic Business Models Emerge

Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of iconic representations of particular types of firms. This study addresses the question: How do iconic business models emerge? In other words: How do innovative business models become prototypical exemplars for new categories of firms? We focus on the case of Airbnb, and analyze how six mainstream business media publications discussed Airbnb between 2008 and 2013. The cognitive process whereby Airbnb’s business model became the iconic business model for the sharing economy involved three phases. First, these publications drew on multiple analogies to try to assimilate Airbnb’s innovative business model into their existing system of categories. Second, they developed a more nuanced understanding of Airbnb’s business model. Finally, they established it as the prototypical exemplar of a new type of organization. We contribute to business model research by providing an elaborated definition of the notion of the iconic business model which is rooted in social categorization research, and by theorizing the cognitive process that underpins the emergence of iconic business models. Our study also complements research on the role of analogical reasoning in business model innovation. Finally, we complement the market categorization literature by documenting a case of the emergence of a prototypical exemplar.

Combining imprecise or conflicting probability judgments: A choice-based study

Sources of uncertainty appear to affect attitude towards ambiguity. For instance, when two advisors agree on a range of probabilities and, when they disagree - one advisor predicting the upper bound of the range while the other predicts the lower bound of the range †decision-makers might have different beliefs about the risk although in both case the mean probability is the same. This study draws upon prospect theory and ambiguity research to empirically test how sources of uncertainty affect decision-makers†beliefs. It contrasts revealed beliefs †the precise probability leading to the same choice as an uncertain probability forecast †with judged beliefs †decision-makers†best estimate of the probability of the risk. It also equips beliefs with two properties - pessimism and likelihood sensitivity†to allow them to vary as a function of the source of uncertainty. Two experiments compare beliefs across sources of uncertainty and across elicitation methods (judged vs. revealed beliefs). Findings support the predictions that the source of ambiguity matters in particular for low and high probability events and that revealed and judged beliefs differ.

Supporting alternative organizations? Exploring scholars’ involvement in the performativity of worker-recuperated enterprises

This article analyses the role of academics in the production and maintenance of alternative organizations within the capitalist system. Empirically, we focus on academics from the University of Buenos Aires who, through the extension programme Facultad Abierta, have supported worker-recuperated enterprises since their emergence in Argentina in the early 2000s. Conceptually, we build on prior studies on worker-recuperated enterprises as well as the ‘critical performativity’ concept that we define as scholars’ subversive interventions that can involve the production of new subjectivities, the constitution of new organizational models and/or the bridging of these models to current social movements. Our results uncover the multiple roles of academics in relation to these three facets and highlight the key interactions of these roles. In so doing, our analysis advances prior studies of worker-recuperated enterprises by clarifying how academics can support alternative organizations while offering a renewed conceptualization of critical performativity as a multifaceted process through which academics and workers interact.

How do things become strategic? ‘Strategifying’ corporate social responsibility:

How do things become ‘strategic’? Despite the development of strategy-as-practice studies and the recognized institutional importance of strategy as a social practice, little is known about how strategy boundaries change within organizations. This article focuses on this gap by conceptualizing ‘strategifying’ – or making something strategic – as a type of institutional work that builds on the institution of strategy to change the boundaries of what is regarded as strategy within organizations. We empirically investigate how corporate social responsibility has been turned into strategy at a UK electricity company, EnergyCorp. Our findings reveal the practices that constitute three types of strategifying work – cognitive coupling, relational coupling and material coupling – and show how, together and over time, these types of work changed the boundaries of strategy so that corporate social responsibility became included in EnergyCorp’s official strategy, became explicitly attended to by strategists and corporate executives and became inscribed within strategy devices. By disambiguating the notions of strategifying and strategizing, our study introduces new perspectives for analysing the institutional implications of the practice of strategy.

The Resistible Rise of Bayesian Thinking in Management Historical Lessons From Decision Analysis

This paper draws from a case study of decision analysis—a discipline rooted in Bayesianism aimed at supporting managerial decision making—to inform the current discussion on the adoption of Bayesian modes of thinking in management research and practice. Relying on concepts from the science, technology, and society field of study and actor-network theory, we approach the production of scientific knowledge as a cultural, practical, and material affair. Specifically, we analyze the activities deployed by decision analysts to overcome the challenges of making a discipline built on Bayes’ legacy scientifically acceptable, managerially relevant, and long lasting. As a novel contribution to the discussion on the “Bayesian revolution,” our study goes beyond institutional accounts of the legitimation of Bayesianism to highlight the role of politics and material artifacts in past and current attempts at importing Bayesianism. Our study also shows the importance of historical continuity in the promotion of Bayesian methods in management.