Lena Hylving

Living Room on the Move: Autonomous Vehicles and Social Experiences

Developing autonomous vehicles is technically complex and up to now research has focused on technical improvement and operative safety. As the level of automation increases the role of the driver will change; from controlling every movement of the vehicle into becoming an operator/passenger. Little is known about how this new context will affect the social experiences with and within the vehicle. This workshop focuses on three different kinds of social experience and socializing, namely; between other road users and the autonomous car, the social activities taking place within the autonomous car, and lastly the relationship between the car and the operator. The workshop aims at exploring possible practices, research and design directions of autonomous vehicles in relation to these social experiences. A human-centered design approach is the core of the workshop, with playful field excursions and ideation sessions.

The Drive for New Driving Interfaces: Researching a Driver Interface from Design Intent to End-User Experience

This paper examines the development and the end-user experience of a digital driver information module, with the aim to research the adoption of user experience practice in a large industry organization and the influence of the practice on the end-user experience. Eight developers from the automotive company were interviewed, as well as eight end-users. The module was the first all-digital driver information module for the company. A number of organizational and procedural changes were required to deliver a novel user experience, such as hiring new competences and employing new simulation and development tools. For the end-users, the experience of the digital user interface played a significant role in creating pleasure of use and emotional bonds to the car. The results highlight the benefits for large organizations to adopt to flexible user experience development practices, such as cross-organizational cooperation, iterative prototyping and rapid user testing.

Competing Values in the Era of Digitalization

This case study examines three different digital innovation projects within Auto Inc -- a large European automaker. By using the competing values framework as a theoretical lens we explore how dynamic capabilities occur in a firm trying to meet increasing demands in originating and innovating from digitalization. In this digitalization process, our study indicates that established socio-technical congruences are being challenged. More so, we pinpoint the need for organizations to find ways to embrace new experimental learning processes in the era of digitalization. While such a change requires long-term commitment and vision, this study presents three informal enablers for such experimental processes these enablers are timing, persistence, and contacts.

The Effect of Anarchistic Actions in Digital Product Innovation Networks: The Case of “Over the Air” Software Updates

In this paper we explore mirroring challenges when an incumbent firm endeavor digital innovation. More specifically, we describe how AutoInc, organized according to the physical vehicle it produces ...

The drive for new driving interfaces: transformational change in the era of digitalization

Studies of HMI development at Volvo Car Group show that making HMI visible and tangible, establishing areas for cross-organizational collaboration, and reinventing the organization and its processe ...