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Lena Mossberg

Örebro University

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Publication

Featured researches published by Lena Mossberg.

European Journal of Marketing | 2012

Sensory description labels for food affect consumer product choice

Lena Mossberg; Åsa Öström; Inga-Britt Gustafsson

Purpose - This observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store.Design/methodology/approach - An independen ...

Journal of Foodservice | 2006

The Five Aspects Meal Model: a tool for developing meal services in restaurants

Inga-Britt Gustafsson; Åsa Öström; Jesper Johansson; Lena Mossberg

Place Branding | 2006

Consuming heritage: The use of local food culture in branding

Richard Tellström; Inga-Britt Gustafsson; Lena Mossberg

Sociologia Ruralis | 2005

Local food cultures in the Swedish rural economy

Richard Tellström; Inga-Britt Gustafsson; Lena Mossberg

Journal of Foodservice | 2008

Learning by Sharing: Waiters’ and Bartenders’ Experiences of Service Encounters

Christine Lundberg; Lena Mossberg

Archive | 2008

Service på restaurang

Lena Mossberg; Inga-Britt Gustafsson

Archive | 2014

Sensorik och marknadsföring

Inga-Britt Gustafsson; Anette Jonsäll; Lena Mossberg; Åsa Öström

Archive | 2007

Den medvetna måltidskunskapen : en vänbok till Inga-Britt Gustafsson

Richard Tellström; Lena Mossberg; Inger M. Jonsson

Archive | 2011

Different sensory marketing cues affect consumers’ food choice behaviour

Lena Mossberg; Åsa Öström; Inga-Britt Gustafsson

Service på restaurang | 2008

Service : en väg till framgång

Lena Mossberg; Inga-Britt Gustafsson

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Collaboration

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Inga-Britt Gustafsson

Örebro University

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Åsa Öström

Örebro University

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Richard Tellström

Örebro University

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Jesper Johansson

Örebro University

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Christine Lundberg

Mid Sweden University

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Inger M. Jonsson

Örebro University

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