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Dive into the research topics where Lennora Putit is active.

Publication


Featured researches published by Lennora Putit.


Procedia. Economics and finance | 2016

Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products

Shahira Ariffin; Jamaliah Mohd. Yusof; Lennora Putit; Mohd Izwan Azalan Shah

Abstract The purpose of this study is to investigate the relationship between the green value, emotional value, environment conscious, consumers’ perceived quality, and repurchase intention towards green products at Parkson Bandar Utama, Selangor. The variables are divided into three models where perceived quality is acting as the mediating variable and repurchase intention as the dependent variable. The questionnaires were filled by the respondents who already purchased green products at Parkson Bandar Utama. For this quantitative research, a total of 200 respondents participated in the survey. The study has found that green value has significant relationship with both perceived quality and repurchase intention. Emotional value has significant relationship with perceived quality. However, its relationship with repurchase intention is insignificant. For environment conscious, though its relationship with perceived quality is insignificant, when paired against repurchased intention, the relationship is found to be significant.


Procedia. Economics and finance | 2016

Conceptualizing the Influences of Knowledge and Religiosity on Islamic Credit Card Compliance

Zaimy Johana Johan; Lennora Putit

Abstract Human behaviour has been widely researched towards a continued understanding of individuals’ decision-making. Consumption behaviour is no exception; to which consumable products are perceived to be complying with certain standards of certification is very essential in particular with regard to product knowledge and religious belief of what halal or permissible is all about. Consumers in general, develop product knowledge through information search, use and experience. This knowledge content is commonly described by consumers in terms of objects or brands, product attributes, usage, ability to discriminate product alternatives and product evaluation respectively. In addition, religiosity may also be posited to influence consumers’ choice and decision-making. In particular, this could be a potential deciding factor for consumers in accepting Islamic financial products. Following these concerns, the proposed study aims to investigate key influential factors i.e. knowledge and religiosity affecting consumers’ adoption of halal concept and principles in Islamic credit card compliance. Specifically, it embarks on a previously unexplored discipline of financial consumer behaviour, and may provide insightful contributions towards understanding consumers’ needs of engaging in a permissible act or transaction of financial product and/or service consumption. Upon addressing such traits that could predict product adoption/ acceptance, financial marketers are expected to educate and stimulate targeted consumers in seeking halal compliant financial related products. Subsequently, this will further elicit future financial product innovation and diffusion amongst marketers within the financial sectors.


ieee symposium on humanities, science and engineering research | 2012

The effect of inventory management, internal and external relationships on customer service in the retail industry

Zainah Abdullah; Aznur Hajar Abdullah; Rosidah Musa; Lennora Putit

The importance of inventory management, internal and external relationships in improving customer service levels have been established in manufacturing companies. However, there were few studies on the role of inventory management, internal and external relationships in improving customer service levels in the retail industry. This paper aims to address the gap by empirically investigating the effect of inventory management, internal and external relationships on customer service levels in the retail industry. The data was collected using self-administered structured questionnaire approach to a sample of retailers to assess their business practices with distributors/suppliers. Final results on 507 usable data-sets of retailers revealed that the participative behavior internally between various functions and inventory management influenced the level of customer service in the retail industry. The direct effect of external relationship on customer service was found to be not significant.


ieee symposium on humanities, science and engineering research | 2012

Notice of Retraction The effect of inventory management, internal and external relationships on customer service in the retail industry

Zainah Abdullah; Aznur Hajar Abdullah; Rosidah Musa; Lennora Putit

The importance of inventory management, internal and external relationships in improving customer service levels have been established in manufacturing companies. However, there were few studies on the role of inventory management, internal and external relationships in improving customer service levels in the retail industry. This paper aims to address the gap by empirically investigating the effect of inventory management, internal and external relationships on customer service levels in the retail industry. The data was collected using self-administered structured questionnaire approach to a sample of retailers to assess their business practices with distributors/suppliers. Final results on 507 usable data-sets of retailers revealed that the participative behavior internally between various functions and inventory management influenced the level of customer service in the retail industry. The direct effect of external relationship on customer service was found to be not significant.


ieee symposium on humanities science and engineering research | 2012

RETRACTED ARTICLE: The effect of inventory management, internal and external relationships on customer service in the retail industry

Zainah Abdullah; Aznur Hajar Abdullah; Rosidah Musa; Lennora Putit

The importance of inventory management, internal and external relationships in improving customer service levels have been established in manufacturing companies. However, there were few studies on the role of inventory management, internal and external relationships in improving customer service levels in the retail industry. This paper aims to address the gap by empirically investigating the effect of inventory management, internal and external relationships on customer service levels in the retail industry. The data was collected using self-administered structured questionnaire approach to a sample of retailers to assess their business practices with distributors/suppliers. Final results on 507 usable data-sets of retailers revealed that the participative behavior internally between various functions and inventory management influenced the level of customer service in the retail industry. The direct effect of external relationship on customer service was found to be not significant.


Procedia - Social and Behavioral Sciences | 2012

Breaking through the Clutter in Media Environment: How Do Celebrities Help?

Mazzini Muda; Rosidah Musa; Lennora Putit


Journal of ASIAN Behavioural Studies | 2017

Celebrity Endorsement in Advertising: A double-edged Sword

Mazzini Muda; Rosidah Musa; Lennora Putit


Procedia - Social and Behavioral Sciences | 2014

Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry

Mohamad Fariz Abdullah; Lennora Putit; Carol Boon Chui Teo


Journal of Emerging Economies and Islamic Research (JEEIR) | 2013

Factors Influencing Saudi Women Consumer Behavior in Online Purchase

Areeg Al-Mowalad; Lennora Putit


international conference on innovation management and technology research | 2012

The extension of TAM: The effects of social media and perceived risk in online purchase

Areeg Al-Mowalad; Lennora Putit

Collaboration


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Rosidah Musa

Universiti Teknologi MARA

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Mazzini Muda

Universiti Teknologi MARA

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Zainah Abdullah

Universiti Teknologi MARA

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Ummi Hana Omar

Universiti Malaysia Kelantan

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