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Leonardo Nicolao

Universidade Federal do Rio Grande do Sul

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Publication

Featured researches published by Leonardo Nicolao.

Journal of Consumer Research | 2009

Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?

Leonardo Nicolao; Julie R. Irwin; Joseph K. Goodman

International journal of business | 2017

Efeitos de Valuation e Devaluation em Um Contexto de Necessidade Social

Rodrigo Heldt; Rafael Lionello Laitano; Israel Machado da Silva; Francisco Eduardo Aoyama Nogueira; Leonardo Nicolao; Vinicius Andrade Brei

ACR North American Advances | 2017

15-H: the Sophisticated Brand Scent: the Effects of Scent Type on Brand Sophistication

Márcia Maurer Herter; Diego Costa Pinto; Mellina Terres; Leonardo Nicolao

ACR North American Advances | 2017

5-C: Do Consumers Get What They Want? How Desires Influence Consumer Happiness

Leonardo Nicolao; Vinicius Andrade Brei

ACR North American Advances | 2017

18-H: the Authenticity of Corporate Social Responsibility Actions on Brand Symbolism

Diego Costa Pinto; Márcia Maurer Herter; Leonardo Nicolao; Mellina Terres

Bar. Brazilian Administration Review | 2016

Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers

Leonardo Nicolao; Eric Yorkston; Deanne Brocato; Vinicius Andrade Brei

ACR North American Advances | 2016

When, How, and Why Hedonic Adaptation Generates a New Consumer Desire

Rodolfo Azambuja; Vinicius Andrade Brei; Leonardo Nicolao

ACR North American Advances | 2016

When Usage Repetition Leads to Predictions of Faster Adaptation.

Maria Alice Pasdiora; Vinicius Andrade Brei; Leonardo Nicolao

ACR North American Advances | 2015

When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.

Maria Alice Pasdiora; Vinicius Andrade Brei; Leonardo Nicolao

ACR North American Advances | 2008

Happiness For Sale: Do Experiential Or Material Purchases Lead to More Consumer Happiness?

Julie R. Irwin; Joseph K. Goodman; Leonardo Nicolao

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Collaboration

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Vinicius Andrade Brei

Universidade Federal do Rio Grande do Sul

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Diego Costa Pinto

Universidade Federal do Rio Grande do Sul

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Maria Alice Pasdiora

Universidade do Estado de Santa Catarina

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Joseph K. Goodman

Washington University in St. Louis

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Julie R. Irwin

University of Texas at Austin

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Márcia Maurer Herter

NEOMA Business School

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Deanne Brocato

Utah State University

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Eric Yorkston

Texas Christian University

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Rajagopal Raghunathan

University of Texas at Austin

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