Lesley Hawkes

Practices of literary tourism: an Australian case study

Purpose To present the results of tests for the development of literary trails for domestic visitors and tourists in Brisbane, Queensland, and to situate these findings in the context of recent state government policy changes in relation to culture, community engagement and the environment. Design Broadly cultural studies: the article analyses changes in international and national cultural tourism and Queensland based issues before presenting the research findings. Findings a gap in tourist and cultural development models exists for the implementation of a network of sustainable literary trails in Brisbane--this model can be extended to regions around the state to meet the demands of the new tourist. Limitations Queensland weather and Australian distance which will require a regional approach that networks with transport and community hubs. Practical implications the research has produced new software for the use of self-guided walks; the locations for two specific area trails; and the involvement of the State Library of Queensland as a “hub” for the trails. Substantial support exists for further development in advanced locative media and gaming. Social implications the research demonstrates the importance of developing a sense of place that relates to culture, literary history and community for tourists, as well as the potential for community engagement.

Literature, tourism and the city: writing and cultural change

ABSTRACT Today national and regional tourism organizations look to sophisticated cultural tourism programmes to enhance the visitor experience for tourists of their particular city. Yet research indicates that a challenge exists in designing and implementing programmes that take full advantage of a city’s historical and emergent literary cultures. In this paper, we offer critical insights into how literary cultural heritage can foster the development of an integrated and dynamic approach and provide the experience sought by local and global tourists. International exemplars are cited together with an analysis of the Australian city of Brisbane that describes itself as a ‘new world city’. The findings of our research show that programmes that harness diverse literary cultures, rather than adhering to a single literary representation, are better equipped to build identity and thus extend cultural tourism potential.

Baz Luhrmann’s The Great Gatsby : Telling a National Iconic Story Through a Transnational Lens

The focus of this chapter will be Baz Luhrmann’s 2013 blockbuster version of The Great Gatsby and how Luhrmann steps outside the limitations of national and international borders in order to create his films. Luhrmann does not see this stepping outside borders as hindrances to his films but rather embraces the complexes that transnational filmmaking brings with it. Throughout Luhrmann’s Gatsby Nick repeats the line “within and without.” This one line could be seen as Luhrmann’s approach to filmmaking. He operates within the large global film industry drawing on funding and marketing but he also operates without, an outsider who cannot be slotted neatly between boundaries.