Lewis R. Tucker

Profiling environmentally responsible consumer-citizens

This paper examines differences between proven environmentally responsible individuals and the general public on six variables. An experimental choice situation of environmentally responsible decisions was combined with self report measures to test the hypotheses. The generalized social responsibility correlates of internal-external control and social class were proven to be significant univariate as well as multivariate predictors of environmental responsibility. The most significant implication for marketers is that environmentally responsible target markets may be substantial enough to warrant the use of environmentally oriented marketing programs.

The Environmentally Concerned Citizen: Some Correlates.

The present research is concerned with exploring individual environmental responsibility from the operational or deepened marketing perspective of private and public strategic decision-making. The theoretical foundation underlying the research design in this investigation is social responsibility (altruism, prosocial behavior, aiding, or helping) theory. More specifically, the relationship between the social responsibility correlates of internal-external control, social responsibility, social class, age, and income and multiple attitudinal and behavioral measures of environmental responsibility is examined. Differences between Sierra Club and/or Audubon Society subjects and general population on attitudinal and behavioral measures of environmental responsibility were found to be significant and in the predicted direction.

Citizen Preferences for Housing as Community Social Indicators

The emerging demand for policy-relevant social information represents an exciting multidisciplinary challenge to develop a system of empirically derived social indicators. A review of the social indicators literature suggests that while much of the research has been directed at deriving aggregate, objective measures, there is a need for studies that focus on both objective and subjective measures at the community level. Three community field studies are presented that operationalize the social indicator dimension of housing quality through an empirical analysis of the home-buying process. The results were analyzed by principal-component analysis and chi-square tests. The findings indicate that significant differences exist between husbands and wives on a number of perceived housing quality attributes within each sample. Comparisons across samples show that measures of salience also differ on factors such as lot size, distance to churches, similarity of neighbors, and appearance and value of nearby homes. Information on perceived housing quality and other social indicators dimensions at the local level creates an opportunity for both private and public decision makers to better respond to social change.

Video Tapes as a Dimension of Instructional Technology: A Case Study

Todays marketing educators are faced with the task of improving teaching effectiveness and productivity with the challenge of broadening student exposure to real world marketing situations. This article demonstrates how video taping can be used to improve these dimensions. An additional dimension, outreach, which involves interacting among the marketing faculty and the local business community, can also be enhanced via video tapes.

Dealing with the Marketing/Physical Distribution Interface

The conflict inherent in the planning and execution of total distribution trade-offs impacts, to a certain extent, on all organizational units or subsystems. The intensity of such conflict is primarily a function of the interdependence of “felt need for joint decisionmaking”1 that exists among these organizational subsystems. As a result of the growing strategic importance2 of customer service programs,3 the marketing/physical distribution interface has become characterized with high degrees of interdependence and intergroup conflict. The purpose of this article is to conceptually explore the nature of the conflict associated with the processes and to propose an approach to reducing the dysfunctional aspects of such conflict.

The Issue of Fairness: How Do Economists Treat Advertising?

Abstract Most advertisers perceive the views of economists on advertising as generally negative. This study attempts to determine how the role of advertising in the economic system is treated in basic economic textbooks. The assumption is that the materials presented in these introductory texts are reflective of the disciplines fundamental commonalities. The results derived from conducting a content analysis of non value laden issues indicate that most authors provide readers a balanced treatment of advertising. However, when assessed in terms of comprehensiveness and completeness, the majority of the surveyed texts fall short. These results hold out a number of implications for advertisers and economists alike and present several opportunities for further research.

Toward Socially Responsible Advertising: The Concept Testing Panel Approach

depths.2 As a result, the Federal Trade Commission and other regulatory agencies have expanded the scope of their activities to unprecedented levels. Given that advertising constitutes a significant marketing expenditure (it is predicted by 1980 that

Issues Concerning Family Decision Making and Financial Services

37 billion will be spent on media alone), it is vitally important that advertisers address the causes of the public’s dissatisfaction

Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

If critics of advertising are to be appeased and its effectiveness restored, then a concerted effort must be undertaken to incorporate social accountability into the advertising decision-making process. The consequence of not doing so may very well be what E. B. Weiss recently predicted for advertising if it continues to neglect social accountability issues,