Lidia Valera Ordaz

Agenda y marcos en las webs de PP y PSOE en la cibercampaña de 2011

El impacto de las TIC sobre el modelo de comunicacion politica mediatica ha otorgado una creciente centralidad a las webs partidistas en la estrategia de los partidos politicos, desde donde tratan de imponer su agenda en el espacio publico. Objetivos y metodologia: Este estudio propone un analisis integrado de a) la construccion de la agenda tematica, b) el ataque al rival politico y c) los frames de PP y PSOE en la campana de 2011 a traves de las noticias publicadas diariamente en sus sitios web. La metodologia combina el analisis de contenido clasico, incorporando variables relativas al ataque al rival politico, con una doble propuesta cuantitativa-cualitativa de analisis de los procesos de enmarcado. Conclusiones: El analisis pondra de manifiesto el impacto de la crisis economica sobre la seleccion tematica efectuada por parte de ambos partidos, asi como en los encuadres que ambos buscan privilegiar.

Emisores políticos, mediáticos y ciudadanos en internet: hacia un nuevo marco comunicativo en la jornada de reflexión en España

Electoral campaigns in Spain are governed by Organic Law 5/1985 on the general election system, which does not include any specific measures on cybercampaigns. This legal vacuum has led the media to come up with their own interpretion of the regulations when engaging in Internet communications during this period. In order to explore whether the new speed and style of communicating by Internet is matched by a new communication space, this article analyzes the messages that politicians, journalists and citizens exchanged during the day of reflection in Spains last general election (2011), showing how what has, until now, been seen as a day of silent reflection takes on a new meaning with the Internet.Electoral campaigns in Spain are governed by Organic Law 5/1985 on the general election system, which does not include any specific measures on cybercampaigns. This legal vacuum has led the media to come up with their own interpretion of the regulations when engaging in Internet communications during this period. In order to explore whether the new speed and style of communicating by Internet is matched by a new communication space, this article analyzes the messages that politicians, journalists and citizens exchanged during the day of reflection in Spains last general election (2011), showing how what has, until now, been seen as a day of silent reflection takes on a new meaning with the Internet.

La información sobre la Monarquía española en los nuevos medios digitales: Eldiario.es y Vozpopuli.com

The news regarding the Spanish Royal Family have traditionally been limited to a very respectful, positive and rather pleasant coverage. This tendency has dramatically changed in the last months, due to a corruption scandal involving some members of the Royal Family, which has also been extremely salient as a result of the serious economic crisis and the action of new digital media and communicative spaces developed in Internet. The present study intends to analyze the news regarding the Monarchy published in two new digital media: Eldiario.es y Vozpopuli.com, in order to identify, through a combined quantitative and qualitative methodological approach, the main issues related to this institution, the main characters involved, and, basically, the way the Monarchy is treated by these two digital media. The hypothesis we would like to confirm is if digital media cover issues related to the Royal Family in a rather critical way, but also depending on their respective editorial policies. The time frame selected consists of the whole month of April 2013, a selection which is justified by two main events: a) the accusation of Infanta Cristina in the corruption case and b) the proclamation’s anniversary of the II Spanish Republic. Results show that the coverage offered by both digital media is generally critical, though the focus of the critic varies depending of the ideological views of each media: from a rather personal attack to some of the members of the Royal Family to a systematic questioning of the monarchic institution.