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Liezl-Marie Kruger

North-West University

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Publication

Featured researches published by Liezl-Marie Kruger.

South African Journal of Business Management | 2012

Young adults' relationship intentions towards their cell phone network operators

Liezl-Marie Kruger; P.G. Mostert

Acta Commercii | 2013

Investigating brand romance, brand attitude and brand loyalty in the cellphone industry

Liezl-Marie Kruger; Stephanie W. Kuhn; Daniel Petzer; P.G. Mostert

Southern African Business Review | 2014

The influence of relationship intention on cell phone users’ attitudes towards complaining and complaint behaviour

Liezl-Marie Kruger; P.G. Mostert

South African Journal of Business Management | 2015

The influence of cell phone users' relationship intentions on expectations and perceptions of service recovery

Liezl-Marie Kruger; P.G. Mostert

South African Journal of Economic and Management Sciences | 2014

The dimensions of brand romance as predictors of brand loyalty among cell phone users

Daniel Petzer; P.G. Mostert; Liezl-Marie Kruger; Stefanie W. Kuhn

Journal of Contemporary Management | 2013

The influence of relationship intention on relationship length and contractual agreements

Liezl-Marie Kruger; P.G. Mostert

Tydskrif vir Gesinsekologie en Verbruikerswetenskappe | 2016

Parental influence on consumer and purchase behaviour of Generation Y

Melanie Wiese; Liezl-Marie Kruger

The Retail and Marketing Review | 2016

The influence of relationship intention and population group on South African cell phone users’ positive attitude towards complaining

Liezl-Marie Kruger; P.G. Mostert

Southern African Business Review | 2016

Personality dimensions and service failure severity : a cross-sectional study in the cellular industry

Liezl-Marie Kruger

South African Journal of Economic and Management Sciences | 2015

Relationship intention and satisfaction following service recovery: The mediating role of perceptions of service recovery in the cell phone industry

Liezl-Marie Kruger; P.G. Mostert; Leon T. de Beer

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Collaboration

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P.G. Mostert

North-West University

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Daniel Petzer

North-West University

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Leon T. de Beer

North-West University

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Melanie Wiese

University of Pretoria

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Stefanie W. Kuhn

North-West University

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Stephanie W. Kuhn

North-West University

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