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Linda G. Mullen

Georgia Southern University

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Publication

Featured researches published by Linda G. Mullen.

International Journal of Nonprofit and Voluntary Sector Marketing | 2011

Increased word‐of‐mouth via strategic cause‐related marketing

Michael L. Thomas; Linda G. Mullen; John Fraedrich

Academy of Marketing Studies Journal | 2011

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study

Michael L. Thomas; Linda G. Mullen; John P. Fraerich

The Journal for the Advancement of Marketing Education | 2016

Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes

Linda G. Mullen; Lindsay R.L. Larson

Archive | 2016

The Impact of Shadowing Within a University Sales Program

Linda G. Mullen; Lindsay R.L. Larson

Archive | 2016

Implementing Design-thinking Projects in the Sales Classroom

Lindsay R.L. Larson; Linda G. Mullen

Journal of Applied Marketing Theory | 2014

The Effect of Antecedent Mood on Customer Loyalty Intentions: a Mood by Gender Interaction

Michael L. Thomas; Lindsay R.L. Larson; Linda G. Mullen

Archive | 2013

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class

Linda G. Mullen; Lindsay R.L. Larson

The CPA Journal | 2012

Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile

Linda G. Mullen; Debra T. Sinclair; Michael L. Thomas

Archive | 2012

Interviewing the fraudsters

Linda G. Mullen; Debra T. Sinclair; Michael L. Thomas

Journal of the International Academy of Case Studies | 2011

Competing in the Age of Wal-Mart: A Boutique Business Case Study

Michael L. Thomas; Linda G. Mullen; J. Michael McDonald

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Collaboration

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Michael L. Thomas

Georgia Southern University

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Lindsay R.L. Larson

Georgia Southern University

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John Fraedrich

Southern Illinois University Carbondale

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