Linda Nhu Laursen

FRAMING NEW PRODUCT INNOVATIONS: HOW TO MAKE SENSE OF INTERNAL AND EXTERNAL INSIGHTS?

This study examines: How experts make sense of internal and external insights when they create new product innovations. It focuses on the experts’ reasoning; and suggests a model for internal/external sense-making based on framing theory. The model is tested in three emblematic cases in respectively B&O, Coloplast & Vipp. The study reveals, that experts make sense by reapplying frames from previous internal products as well as adopt frames from external inspirational products. Hereby they both create coherency with the brand, but also update the product to match new emerging values and trends.

Innovation Summits: Comparison and Conceptualisation

Purpose The purpose of this paper is to understand the strategic intent and consequent organisation of innovation summits. Innovation summits have recently appeared in practice as a new approach by which firms strategically market and further their open innovation agendas both internally and externally. Design/methodology/approach To advance the knowledge of this novel phenomenon, which has not yet been described in theory, a qualitative research design is appropriate. Consequently, this research conducts comparative case studies of four leading companies. Findings The paper contributes knowledge on how innovation summits can be designed and used as a strategic marketing approach to mobilise and match key people for open innovation. The authors find that the strategic scope and cognitive distance of invited firms are critical dimensions in characterising distinct types of innovation summits and propose a classification scheme for understanding different types of summits. Practical implications For practitioners, the authors present two central questions to consider before staging a summit: what is the strategic scope and who should be involved? This classification scheme offers managers an understanding of the implications of these choices. Originality/value While much research takes a macro-perspective on open innovation, much less is known about the micro-level of bringing parties together. In practise, the concept of innovation summits has gained a significant interest; however, the concept is still relatively unknown in the literature. This paper is one of the first to advance knowledge of this novel phenomenon.