Linda Steg

Values, environmental concern, and environmental behavior: A study into household energy use

In this study, the role of values in the field of household energy use is investigated by using the concept of quality of life (QOL). Importance judgments on 22 QOL aspects could be summarized into seven clearly interpretable value dimensions. The seven value dimensions and general and specific environmental concern contributed significantly to the explanation of policy support for government regulation and for market strategies aimed at managing environmental problems as well as to the explanation of the acceptability of specific home and transport energy-saving measures. In line with earlier research, home and transport energy use were especially related to sociodemographic variables like income and household size. These results show that it is relevant to distinguish between different measures of environmental impact and different types of environmental intent. Moreover, the results suggest that using only attitudinal variables, such as values, may be too limited to explain all types of environmental behavior.

The Spreading of Disorder

Imagine that the neighborhood you are living in is covered with graffiti, litter, and unreturned shopping carts. Would this reality cause you to litter more, trespass, or even steal? A thesis known as the broken windows theory suggests that signs of disorderly and petty criminal behavior trigger more disorderly and petty criminal behavior, thus causing the behavior to spread. This may cause neighborhoods to decay and the quality of life of its inhabitants to deteriorate. For a city government, this may be a vital policy issue. But does disorder really spread in neighborhoods? So far there has not been strong empirical support, and it is not clear what constitutes disorder and what may make it spread. We generated hypotheses about the spread of disorder and tested them in six field experiments. We found that, when people observe that others violated a certain social norm or legitimate rule, they are more likely to violate other norms or rules, which causes disorder to spread.

Measurement and determinants of environmentally significant consumer behavior

Measures of proenvironmental behavior in psychological studies do not always reflect the actual environmental impact of a person or household. Therefore, the results of these studies provide little insight into variables that could be helpful in reducing household environmental impact. In this article, an environmentally significant measure of household consumer behavior (i.e., combined direct and indirect energy use) is presented and compared with a common social science measure of proenvironmental behavior (based on popular notions of environmentally significant behavior). Two large-scale field studies were conducted among representative samples of Dutch households. The results showed respondents who indicate they behave more proenvironmentally do not necessarily use less energy. Also, proenvironmental behavior is more strongly related to attitudinal variables, whereas household energy use is primarily related to variables such as income and household size. More multidisciplinary research seems necessary to identify variables that influence the actual environmental impact of household consumer behavior.

Value orientations to explain beliefs related to environmental significant behavior: How to measure egoistic, altruistic, and biospheric value orientations

In environmental literature it is argued that three different value orientations may be relevant for understanding environmental beliefs and intentions: egoistic, altruistic, and biospheric. Until now, the distinction between altruistic and biospheric value orientations has hardly been supported empirically. In this article, three studies are reported aimed to examine whether an egoistic, altruistic, and biospheric value orientation can indeed be distinguished empirically by using an adapted value instrument. Also, it is examined whether these value orientations are differently and uniquely related to general and specific beliefs and behavioral intention. Results provide support for the reliability and validity of the value instrument. All studies replicated the distinction into three value orientations, with sufficient internal consistency. Furthermore, when altruistic and biospheric goals conflict, they seem to provide a distinct basis for proenvironmental intentions. The value instrument could therefor...

Household preferences for energy-saving measures: A conjoint analysis

Studies on household energy use generally focus on social and psychological factors influencing the acceptability of energy-saving measures. However, the influence of physical characteristics of energy-saving measures on their acceptability is largely ignored. In this study, preferences for different types of energy-saving measures were examined, by using an additive part-worth function conjoint analysis. Energy-saving measures differed in the domain of energy savings (measures aimed at home energy savings versus measures aimed at transport energy savings), energy-saving strategy (technical improvements, different use of products, and shifts in consumption), and the amount of energy savings (small versus large energy savings). Energy-saving strategy appeared to be the most important characteristic influencing the acceptability of energy-saving measures. In general, technical improvements were preferred over behavioral measures and especially shifts in consumption. Further, home energy-saving measures were more acceptable than transport energy-saving measures. The amount of energy savings was the least important characteristic: there was hardly any difference in the acceptability of measures with small and large energy savings. Except for respondents differing in environmental concern, there were no differences in average acceptability of the energy-saving measures between respondent groups. However, some interesting differences in relative preferences for different types of energy-saving measures were found between respondent groups.

Instrumental-reasoned and symbolic-affective motives for using a motor car

This study was aimed at clarifying the relative importance of symbolic-affective as opposed to instrumental-reasoned motives for car use. We examined which motivational dimensions are underlying the (un)attractiveness of car use, in order to distinguish a limited set of main motive categories. Three methods were developed, which differed in the extent to which the purpose of the task was apparent. The tasks were: (1) a similarity sorting of car-use episodes, (2) a Q-sorting following attractiveness of car-use episodes, and (3) a semantic-differential method for evaluating (un)attractive aspects of car use. The symbolic-affective motives for car use were better expressed when the aim of the research task was not too apparent. If the aim of the task was evident, respondents tended to evaluate car use in terms of instrumental-reasoned motives. Overall, the results indicate that both instrumental-reasoned and symbolic-affective functions of the motor car are significant dimensions underlying the attractiveness of car use.

Value Orientations and Environmental Beliefs in Five Countries Validity of an Instrument to Measure Egoistic, Altruistic and Biospheric Value Orientations

Various scholars argue that egoistic, altruistic, and biospheric value orientations are important for understanding environmental beliefs and behavior. However, little empirical evidence has been provided for the distinction between altruistic and biospheric values. This study examines whether this distinction is valid across different countries (i.e., Austria, Czech Republic, Italy, the Netherlands, and Sweden) by using a new value instrument. Relationships between these value orientations and behavior-specific beliefs (i.e., awareness of environmental consequences and personal norms) are investigated to further examine the validity of the value instrument. Results provide support for the generalization of the three-way distinction. Furthermore, value orientations were related to behavior-specific beliefs in all countries. The authors conclude that the distinction between the three value orientations is valid and useful for examining environmentally relevant behavior.

Morality and prosocial behavior: The role of awareness, responsibility and norms in the norm activation model

The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing on a variety of prosocial intentions and behavior support the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behavior in the social and environmental contexts.

Cultural Theory and Individual Perceptions of Environmental Risks

Understanding differences in environmental risk perception and risk judgments might facilitate the development of effective environmental risk management strategies, including risk communication. Cultural theory holds that systematic individual differences exist in the perception of environmental risks based on four different myths of nature: nature benign, nature ephemeral, nature perverse/tolerant, and nature capricious. The myths of nature represent distinct perceptions toward environmental risks, which are assumed to be closely related to preferences for appropriate risk management strategies. The authors examined to what extent myths of nature are related to beliefs associated with problems of car use and preferences for strategies to manage these problems. As hypothesized, significant variations in perceptions, preferences, and policy evaluations were found among respondents favoring different myths of nature. Nature ephemeral was associated with a higher problem awareness and a more positive evaluation of policy measures, especially in comparison to nature benign.

The Significance of Hedonic Values for Environmentally Relevant Attitudes, Preferences, and Actions:

This article aimed to demonstrate that hedonic values are important for understanding environmentally relevant beliefs, preferences, and actions, next to egoistic, altruistic, and biospheric values. In four studies, the authors found consistent support for their hypothesis that hedonic, egoistic, altruistic, and biospheric values can be distinguished empirically, suggesting that the distinction between the four types of values is not only theoretically meaningful but also recognized by individuals. Importantly, in line with the authors’ expectations, hedonic values appeared to be significantly and negatively related to a range of environmentally relevant attitudes, preferences, and behaviors, even when the other values were controlled for. This suggests that it is indeed important to include hedonic values in environmental studies and that interventions aimed to promote proenvironmental actions should consider hedonic consequences of actions, as these may be important barriers for behavior change.