Lisa V. Chewning

Entertainment (Mis)Education: The Framing of Organ Donation in Entertainment Television

Researchers and practitioners who have sought to understand public reluctance to donating organs in spite of favorable attitudes toward organ donation have long thought that belief in myths about donation contribute to the problem. How these myths emerged and more important, why they have persisted in spite of national education campaigns is not clear. In the absence of direct personal experience with organ donation or transplantation, we believe that most people receive their information about donation through the media. In this study, we identify all entertainment television shows with organ donation storylines or subplots broadcast on ABC, NBC, CBS, and FOX from 2004–2005. Frame analysis reveals 2 competing metaframes: the moral corruption of the powerful and organ donors are good people. In addition to the metaframes, 4 secondary frames, and 6 tertiary frames are identified. Organ donation is framed in mostly negative terms, with a few notable exceptions. Recommendations for how to address negative framing of organ donation in the media are offered.

The Challenges of Social Marketing of Organ Donation: News and Entertainment Coverage of Donation and Transplantation

ABSTRACT While great strides have been made in persuading the public to become potential organ donors, actual behavior has not yet caught up with the nearly universally favorable attitudes the public expresses toward donation. This paper explores the issue by situating the social marketing of organ donation against a broader backdrop of entertainment and news media coverage of organ donation. Organ donation storylines are featured on broadcast television in medical and legal dramas, soap operas, and other television serials approximately four times per month (not including most cable networks), and feature storylines that promote myths and fears of the organ donation process. National news and other non-fictionalized coverage of organ donation are even more common, with stories appearing over twenty times a month on average. These stories tend to be one-dimensional and highly sensationalized in their coverage. The marketing of organ donation for entertainment essentially creates a counter-campaign to organ donation, with greater resources and reach than social marketers have access to. Understanding the broader environmental context of organ donation messages highlights the issues faced by social marketing campaigns in persuading the public to become potential donors.

Organizational Resilience and Using Information and Communication Technologies to Rebuild Communication Structures

This study employs the perspective of organizational resilience to examine how information and communication technologies (ICTs) were used by organizations to aid in their recovery after Hurricane Katrina. In-depth interviews enabled longitudinal analysis of ICT use. Results showed that organizations enacted a variety of resilient behaviors through adaptive ICT use, including information sharing, (re)connection, and resource acquisition. Findings emphasize the transition of ICT use across different stages of recovery, including an anticipated stage. Key findings advance organizational resilience theory with an additional source of resilience, external availability. Implications and contributions to the literature of ICTs in disaster contexts and organizational resilience are discussed.

The Evolution of Networks and the Resilience of Interorganizational Relationships after Disaster

This study uses social capital and evolutionary theory to examine organizational resilience in terms of interorganizational networks of disaster-struck organizations following Hurricane Katrina. Approaching post-disaster organizational resilience using social network analysis highlights the way pre-disaster relationships and networking patterns play a vital role in post-disaster rebuilding. Data support the idea of structural inertia, suggesting that disaster is an event that further strengthens pre-existing networks and is not a time when organizations might benefit from forging new networks in seeking support and fueling survival. Implications suggest that the social capital accrued through long-standing partnerships and efficient pre-disaster networking through building communities of practice significantly impact post-disaster resilience.

The Effectiveness of High- and Low-Intensity Worksite Campaigns to Promote Organ Donation: The Workplace Partnership for Life

This study describes a worksite project designed to promote organ donation while testing the effectiveness of low-intensity (media-only) campaigns compared to high intensity campaigns (media+interpersonal communication), which incorporated on-site visits. All campaigns lasted 10 weeks. A total of 45 companies participated in the project, 15 in each quasi-experimental condition. Companies were counterbalanced by size of organization and industry type. Compared to the control condition, high-intensity worksite campaigns led to a six-percentage point increase in signed donor registrations while low-intensity campaigns led to a three-percentage-point increase. Both forms of worksite campaigns led to increases in attitudes, knowledge and perceived subjective norms from pretest to posttest when compared to control sites. At the same time, worksite campaigns served to significantly reduce individual-level barriers shown to be related to donation, such as medical mistrust and desire to maintain bodily integrity.

The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate

Morgan SE, Stephenson MT, Afifi W, Harrison TR, Long SD, Chewning LV. The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate.
Clin Transplant 2011: 25: 600–605.

The structure of support: Mapping network evolution in an online support group

Online social support groups enable individuals to create specialized networks that provide access to a variety of resources. Although the efficacy of such communities has been studied, less understood are the structural mechanisms behind their emergence and the ways these mechanisms foster ties and may subsequently affect provision of support. This paper analyzes an online support group (OSG) for parents of children with ADD/ADHD over a one-year period, focusing on the interplay of structure and technology in the creation of the emergent support network. Findings highlight a dual network structure that supports a variety of relationships and levels of participation. Whereas a core group of members generates the initial content, the network becomes self-sustaining and supports a fluid membership between active and inactive members. Structurally, the network offers four types of support: direct, indirect, relational, and functional. Together, findings emphasize the interplay among technology, structure, and communication in advancing specialized channels of communication in a digital age.

Unscripted: Exploring representations of older unpartnered women’s sexuality

ABSTRACT Images of sexually active women beyond the age of 50 are lacking in popular culture and in particular on television. Dominant sexual scripts depict older women as generally asexual. The television program Hot in Cleveland features unpartnered midlife and older women as main characters. In this article, based on analysis of four seasons of Hot in Cleveland, we look closely at portrayals of sexual activity to see whether they underscore dominant sexual scripts mocking older women’s sexual interest, position aging as sexual decline, or reinforce the narrative of “successful” aging/aging as progress. We find that women are depicted as desirable and desiring, counter to the narrative of aging as sexual decline. Hot in Cleveland thus provides sexual scripts for older women and reinforces the idea of lifelong sexual desire.