Lisa van der Werff

Getting to Know You A Longitudinal Examination of Trust Cues and Trust Development During Socialization

Despite recent theoretical advances, the pattern of trust development between coworkers has yet to receive focused longitudinal attention. Furthermore, current theory suggests that employees attend to an array of independent trust cues in any given situation but fails to identify which cues are important when. In a four-wave longitudinal field study, we demonstrate how new coworker intentions to engage in trust behaviors (reliance and disclosure) evolve during employee socialization and examine the trust cues that prime decisions to trust. We present a latent growth model of trust development that reveals, for the first time, that reliance and disclosure intentions in early work relationships develop in a positive, nonlinear pattern over time. Furthermore, the study indicates that propensity to trust has a statistically significant effect on the initial status of intention to rely on and disclose information to coworkers but not on changes in trust behavior over time. The multiwave design permits comprehensive assessment of the change in impact of different trust cues over time and demonstrates that the importance of certain cues varies depending primarily on the type of trust in question and potentially changes as a relationship matures. We discuss the theoretical implications and directions for future research.

Development of a Cloud Trust Label: A Delphi Approach

ABSTRACT The purpose of this research is to identify the potential information components of an online, real-time trust label, which is proposed as a communication mechanism to encourage trust in cloud service providers and cloud computing products. An online Delphi process was used with 28 cloud computing experts (including vendors, software providers, and legal and business representatives). The proposed label contains 81 information components, covering the cloud service provider (e.g. physical location, legal jurisdiction), the cloud service itself (e.g. data location, security, backup, certification), and a historical service-level summary (e.g. uptime data, support response times). The potential benefits of such a label to encourage trustworthiness perceptions and trust behaviors in the cloud computing environment are explored. Limitations of the study are highlighted, and further research studies are suggested to test the concept of the label and to refine the components of the label itself.

Towards a general research framework for social media research using big data

The increasing adoption of cloud computing, social networking, mobile and big data technologies provide challenges and opportunities for both research and practice. Researchers face a deluge of data generated by social network platforms which is further exacerbated by the co-mingling of social network platforms and the emerging Internet of Everything. While the topicality of big data and social media increases, there is a lack of conceptual tools in the literature to help researchers approach, structure and codify knowledge from social media big data in diverse subject matter domains, many of whom are from nontechnical disciplines. Researchers do not have a general-purpose scaffold to make sense of the data and the complex web of relationships between entities, social networks, social platforms and other third party databases, systems and objects. This is further complicated when spatio-temporal data is introduced. Based on practical experience of working with social media datasets and existing literature, we propose a general research framework for social media research using big data. Such a framework assists researchers in placing their contributions in an overall context, focusing their research efforts and building the body of knowledge in a given discipline area using social media data in a consistent and coherent manner.

A Trust Label System for Communicating Trust in Cloud Services

Cloud computing is rapidly changing the digital service landscape. A proliferation of Cloud providers has emerged, increasing the difficulty of consumer decisions. Trust issues have been identified as a factor holding back Cloud adoption. The risks and challenges inherent in the adoption of Cloud services are well recognised in the computing literature. In conjunction with these risks, the relative novelty of the online environment as a context for the provision of business services can increase consumer perceptions of uncertainty. This uncertainty is worsened in a Cloud context due to the lack of transparency, from the consumer perspective, into the service types, operational conditions and the quality of service offered by the diverse providers. Previous approaches failed to provide an appropriate medium for communicating trust and trustworthiness in Clouds. A new strategy is required to improve consumer confidence and trust in Cloud providers. This paper presents the operationalisation of a trust label system designed to communicate trust and trustworthiness in Cloud services. We describe the technical details and implementation of the trust label components. Based on a use case scenario, an initial evaluation was carried out to test its operations and its usefulness for increasing consumer trust in Cloud services.

Individual Trust and the Internet

The emergence of Web 2.0 technologies and associated services heralded a second generation of the Internet emphasising collaboration and sharing amongst users. This resulted in a seismic shift in the relationship between individual consumers and firms but also between individual consumers and the Internet as a system. Consumers, not firms, became an emerging locus of value production and through the ability to publish and connect with known and unknown others, an emerging locus of power (Berthon, Pitt, Plangger, & Shapiro, 2012). Powered by broadband telecommunications and device connectivity, the intensity of these changes was further deepened by being freed from the desktop to the mobile web. We are more connected now than ever before. The high levels of societal interconnectedness encouraged by the internet have made trust an even more vital ingredient in today’s society (Hardin, 2006). The more recent development of Web 3.0 technology emphasises ubiquitous connectivity and a machine-facilitated understanding of information that may once more change the locus of activity, value production and control. In order to keep pace with the issues of contemporary society, trust researchers must consider the how trust relationships and perceptions operate and are influenced by the online environment. This chapter will discuss how traditional trust concepts translate to the online context and will examine empirical literature on online trust at three different levels. Interpersonal trust between individuals using the internet as a medium for communication is particularly relevant in a world where personal and professional relationships are increasingly mediated by technology. We will also discuss the role of the internet in relationships between individuals and organisations with particular attention to the provision of e-services. Finally, we discuss trust in the system of the internet itself as a distributed connected infrastructure made up of indirect system service providers which are often nameless or in the background. Our focus in the chapter is on individual trust in other individuals, organisations and the system of the internet itself. Trust from the perspective of the organisation may also be of interest to trust scholars. This includes issues relating to organisational trust in individuals, inter-organisational trust, and organisational trust in the system of the Internet itself however these topics are outside of the scope of this chapter (see Perks & Halliday, 2003; Ratnasingam, 2005).