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Longinos Marín

University of Murcia

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Publication

Featured researches published by Longinos Marín.

Cuadernos De Economia Y Direccion De La Empresa | 2008

La Evaluación de la Empresa por el Consumidor según sus Acciones de RSC

Longinos Marín; Salvador Ruiz

Resumen es: En la literatura de marketing se ha analizado la influencia de las acciones de Responsabilidad Social Corporativa (RSC) de la empresa sobre el comportami...

Journal of Business Ethics | 2009

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Longinos Marín; Salvador Ruiz; Alicia Rubio

Journal of Business Ethics | 2007

“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

Longinos Marín; Salvador Ruiz

Corporate Social Responsibility and Environmental Management | 2012

Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Longinos Marín; Alicia Rubio; Salvador Ruiz de Maya

European Journal of Marketing | 2013

The role of affiliation, attractiveness and personal connection in consumer‐company identification

Longinos Marín; Salvador Ruiz de Maya

Journal of Business Ethics | 2016

Determinants of Consumer Attributions of Corporate Social Responsibility.

Longinos Marín; Pedro J. Cuestas; Sergio Román

Corporate Social Responsibility and Environmental Management | 2017

Doing Good and Different! The Mediation Effect of Innovation and Investment on the Influence of CSR on Competitiveness: Ways from CSR to competitiveness

Longinos Marín; Pedro J. Martín; Alicia Rubio

Sustainability | 2016

The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior

Miguel Giménez García-Conde; Longinos Marín; Salvador Ruiz de Maya

Procedia - Social and Behavioral Sciences | 2015

Innovation Management to Market Performance: The Effect of Consumer Identification in the Evaluation of Brand Extensions

Alicia Rubio; Longinos Marín

Spanish Journal of Marketing - ESIC | 2017

Marketing and corporate social responsibility and agenda for future research

Longinos Marín; Adam Lindgreen

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Collaboration

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Alicia Rubio

University of Murcia

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Salvador Ruiz

University of Murcia

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Salvador Ruiz de Maya

University of Murcia

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Adam Lindgreen

Copenhagen Business School

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Pedro J. Cuestas

University of Murcia

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Sergio Román

University of Murcia

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Pedro J. Martín

University of Murcia

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