Longwen Zhao

Research on the Application of Business Intelligence in Logistics Management

The development of E-Commerce depends on the level of logistics services. Because of its strong ability on dealing with data, business intelligence has taken an important part in logistics management. This paper points out the demand and application of business intelligence in logistics enterprise, gives an applied model about business intelligence in logistics: illuminates the process about stocking/inventory/producing/transporting /selling, with a program management idea in the model. It’s the program management triangle used in the application process, it’s a management process from cost, time, quality and scope, and it can help enterprises work in a proper logistic scope, reduce the cost effectively and shorten the logistics time to optimize the effectiveness of logistics. Keywordsbusiness intelligence, cost, logistics application, quality, time

The M-Commerce Architecture Study Based on SaaS Model

As the M-Commerce(mobile commerce) has become a hotspot of the e-commerce development, enterprises focus their eyes on how to make greater profits by M-Commerce. The emergence of SaaS has provided an opportunity for the mobile commerce development of the enterprises, especially SMEs(small and medium-sized enterprises). Aiming at the existing problems of M-Commerce (such as the limited resource of mobile terminals, network security, physical security, the high cost of building a mobile commerce system and so on), this paper puts forward a mobile commerce architecture based on the SaaS model, then introduces the business operations under this architecture by mobile terminals, and pointes out the advantages of the architecture. KeywordsM-Commerce; mobile terminal ;mobile network;SaaS

Component-Oriented SaaS Integration Framework Research Based on OFBiz

Recent years the development of SaaS industry is very well. And with the development and promotion of cloud computing, more and more people come to believe SaaS will become the future model of the software industry. But currently the SaaS application platform architecture and development framework are proprietary, lack of uniform standards, and the applications are difficult to flexibly custom and assemble. In view of this situation, in this paper describes a component-oriented SaaS integration framework based on OFBiz (the apache open for business project).

Matchmaking based on task and capability description

It is the foundation for agent cooperation that understanding between agents in a multi-agent environment. It implies that the service agents should describe their capabilities and the requisition agents or users describe their tasks in a suitable manner and make both of them to be known by the matchmakers and other agents before any advertisement, request or matchmaking took place. In this paper, we discussed the methods to describe task and capability and make match between them with domain ontology. Both task and capability can be described by input and output with parameters and constraints, so we can accomplish matchmaking by two steps, which are parameter implication and constraint satisfaction. The former deals with concept matching and the latter constraints matching. Meanwhile, domain ontology will play an important role.

The Study about Enterprise Knowledge Management Model Based on TRIZ

With the development of technology, enterprises should have the capacity of innovating so as to survive in this environment. This paper integrates the innovative tool TRIZ with the theory of enterprise knowledge management, gives a knowledge management model based on TRIZ, advises using the TRIZ method for enterprises to manage and innovate. This model composes of six parts: knowledge base, knowledge management system, knowledge operating process, knowledge management strategic environment, knowledge visualization environment and TRIZ tool, these parts contact from one another, can manage the enterprise knowledge effectively, and can help integrate and technically innovate for enterprise knowledge. Keywordsenterprise knowledge management, innovation,

Marketing Channel Horizontal Conflicts and Countermeasures Discussion Based on Game Theory

For horizontal conflict of marketing channel, this paper has studied the main triggers of channel memberspsila conflict by game theory. The main triggers include the revenue, cost, incentive and punitive mechanisms. The research model is ldquoPrisoners Dilemmardquo and ldquoNASH Equilibrium Solutionrdquo. Through analyzing the causes of transshipment phenomenon, this paper gave some control measures and solutions.