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Dive into the research topics where Louis K. Falk is active.

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Featured researches published by Louis K. Falk.


International Journal of Wireless Networks and Broadband Technologies archive | 2014

Website Usability: A Re-Examination through the Lenses of ISO Standards

Louis K. Falk; Hy Sockel; Kuanchin Chen

The original conceptualization of usability was ease of use, this was later expanded into a multi-dimensional construct in ISO standards and usability literature. Such an expansion is seen as an improvement, since cross-study comparison or benchmarking cannot objectively be done without a common set of usability components being defined. The current issue lies in how these components are operationalized, measured and validated. Although ISO standards ties usability to contextual situations, recent research has started to also recognize psychographic and demographic variations within the same context. The purpose of this study is to review web site usability as it relates to ISO standards (more specifically ISO 9126, ISO 9241 and ISO/IEC 25010) and existing usability studies. Implications for researchers and practitioners are provided.


Journal of Website Promotion | 2005

E-commerce and consumer’s expectations: What Makes a Website Work

Louis K. Falk; Hy Sockel; Kuanchin Chen


Competition Forum | 2007

A Holistic View of Internet Marketing

Louis K. Falk; Hy Sockel; Homer Warren


Journal of Promotion Management | 2003

Gripe Websites: Using the Internet as a Forum for Attack and Change

Louis K. Falk; Hy Sockel


International journal of instructional media | 1999

Distance Learning and the Web: Are Advertising Programs Missing the Target?

Louis K. Falk; Sharaf Rehman; Dawn Foster


International Journal of Commerce and Management | 1999

COMPARATIVE ANALYSIS OF ADVERTISING INFORMATION IN A U.S. AND MEXICO EDITION OF A MEN'S MAGAZINE

Louis K. Falk; Robert W. Jones; Dawn Foster; Sharaf Rehman


Journal of Website Promotion | 2005

E-Commerce and Consumer's Expectations

Louis K. Falk; Hy Sockel; Kuanchin Chen


Archive | 2000

Creating a winning web site

Louis K. Falk


Archive | 2009

Online Privacy, Vulnerabilities, and Threats: A Manager's Perspective

Hy Sockel; Louis K. Falk


Journal of Website Promotion | 2007

Reactions to Integrated Store Environments: The Atmospheric Matrix Model in the Virtual World

Louis K. Falk; Hy Sockel; Homer Warren

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Hy Sockel

Youngstown State University

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Kuanchin Chen

Western Michigan University

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Homer Warren

College of Business Administration

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