M. Kimberly MacLin

Coding observational data: A software solution

The analysis of observational data, particularly from social interactions, is often made difficult by the process of transcribing the verbal and behavioral interactions, having observers code on the transcriptions, and then transferring those codes to a statistical analysis program. The advent of computeraided coding schemes has, to some extent, eliminated this laborious and time-consuming process. However, existing programs may not fulfill the needs of all of the researchers interested in this methodology, and furthermore, the expense of current systems may put these tools out of reach for some. The Observational Data Coding System (ODCS) software package presented here is a flexible coding tool designed to make efficient the process of coding observational data. A control panel allows the researcher to customize the program and coding system to suit his or her research questions. A variety of media (including video, audio, image, and text) can be read directly into the Windows-based program; trained observers can then code a variety of factors via buttons on the screen while the file is playing. An example of using the program to analyze conversation is provided. ODCS is a flexible, free tool for the coding of observational data.

Neurocognitive Underpinnings of Face Perception: Further Evidence of Distinct Person and Group Perception Processes

A model of social perception is presented and tested. The model is based on cognitive neuroscience models and proposes that the right cerebral hemisphere is more efficient at processing combinations of features whereas the left hemisphere is superior at identifying single features. These processes are hypothesized to produce person and group-based representations, respectively. Individuating or personalizing experience with an outgroup member was expected to facilitate the perception of the individuating features and inhibit the perception of the group features. In the presented study, participants were asked to learn about various ingroup and outgroup targets. Later, participants demonstrated that categorization response speeds to old targets were slower in the left hemisphere than in the right, particularly for outgroup members, as predicted. These findings are discussed for their relevance to models of social perception and stereotyping.

Social psychophysics: Using psychophysics to answer “social” questions with PsychoPro

Complex social stimuli (like faces) can be studied using a methodology typically reserved for studying lights, tones, and colors: psychophysics. Given that psychophysics examines how humans detect and respond to stimuli in their environment, we can extend that to the study of how humans detect social stimuli in the environment. Using psychophysical methodology to answer “social” questions provides another dimension of experimental manipulation and control to the diverse array of methodologies already used by social psychologists. In this article, we review psychophysical methodology, provide a rationale for social psychophysics, describe an easy-touse software program called PsychoPro, for collecting psychophysical data, and present data collected using this program to examine racial thresholds that provide evidence for a cognitive gating mechanism for racial information that impacts face processing (MacLin & MacLin, 2007, in press; MacLin, MacLin, & Peterson, 2008).

The Alias Advantage and Perceptions of Guilt

The present study is an examination of the perception of guilt based on the number of aliases used by a defendant. Participants in Experiment 1 (N = 275) reviewed materials summarizing an actual crime in which the defendant was identified with no alias information or with 1, 5, or 9 aliases. Participants were asked to decide if the suspect was guilty and if so, what his sentence should be. Results showed that the presence of alias information influenced perceptions of guilt. However, in conditions where the defendant had more aliases, the maximum sentence was imposed less often. Relationship information linking the suspect and the victim in the materials was removed for some of the participants in Experiment 2. Participants (N = 265) were provided with either no alias information or all 9 aliases. An interaction was found in Experiment 2 demonstrating the alias advantage only when the relationship information was present. However, the relationship information had minimal effect on the attributions made toward the victim.