M. Nick Hajli

A study of the impact of social media on consumers

Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business. A multidisciplinary model, building on the technology acceptance model and relevant literature on trust and social media, has been devised. The model has been validated by SEM-PLS, demonstrating the role of social media in the development of e-commerce into social commerce. The data emerging from a survey show how social media facilitate the social interaction of consumers, leading to increased trust and intention to buy. The results also show that trust has a significant direct effect on intention to buy. The perceived usefulness (PU) of a site is also identified as a contributory factor. At the end of the paper, the author discusses the results, along with implications, limitations and recommended future research directions.

Deploying lean in healthcare: Evaluating information technology effectiveness in U.S. hospital pharmacies

This case study provides a lens of operation research for evaluating the use of technology on medication distribution systems in U.S. hospital and helps better understand how technologies improve the healthcare operational performance in terms of processing time and cost. We analyze two prescribing technologies, namely no carbon required (NCR) and digital scanning technologies to quantify the advantages of the medication ordering, transcribing, and dispensing process in a multi-hospital health system. With comparison between these two technologies, the statistical analysis results show a significant reduction on process times by adopting digital scanning technology. The results indicated a reduction of 54.5% in queue time, 32.4% in order entry time, 76.9% in outgoing delay time, and 67.7% in outgoing transit time with the use of digital scanning technology. We also conducted a cost analysis on each of the two technologies, illustrating that the total cost generated by using digital scanning was as low as 37.31% of that generated by NCR. Lessons learned about how to evaluate IT effectiveness by lean methods are presented for both theoretical and practical perspectives.

Credibility of information in online communities

Social media and Web 2.0 empower individuals to generate content online. It is important to better understand the potential added value of social media for e-health service provision. Social support and credibility of health related information generated via social media is a big challenge for online health communities. In this qualitative research, content of discussions from an online health community is analysed. Two themes are examined: online social support and credibility of online forums. Findings show accuracy and credibility of online communities – user profiles, ratings of posts and improved monitoring of content by advisors improve perceived credibility and trust in online forums and communities. Accuracy and perceived credibility of online health communities is pivotal in facilitating social relationships. While consumers are concerned about the credibility of online information, they benefit from social support and are increasingly turning to social media as a source of information and support. Organizations can benefit from better understanding consumers use of social media, their concerns about information credibility and need for social support.

Developing online health communities through digital media

Twenty-first centurys advancement in information technologies and the emergence of online communities have considerably influenced the online communication channels between patients and health service providers. Online health communities are now popular venues for health information sharing, yet little is known about the benefits in developing countries such as Iran. The aim of this case is to investigate on online health communities in Iran and to have a better understanding of consumers behaviour using health services. The case integrates social support theory and social media concepts with traditional consumer behaviour theory, notably satisfaction. Using a content analysis of three online health communities indicates the value of social media in developing service quality in health industry.

Developing Tourism Education Through Social Media

Abstract Tourism is among the industries that are facing increasing challenges. It requires the development of educational systems that need to use more interactive approach through information and communication technologies in order to enhance the quality of learning. The recent development of the Internet along with the emergence of Web 2.0 and the expansion of online communities have persuaded many individuals to become more active on the Internet, forming and maintaining social relationships. They are not passive users searching only for information, but they are also active users who generate content to participate in debates. Networking is now a common strategy among individuals to share experiences and to educate each other. They join online communities or social networking sites, with a view to generate content. Drawing on theories of social support and social media perspective, this research discusses the opportunities that social media provides to enhance the quality of e-learning in the tourism industry. The results revealed from content analysis answer how social media can be used as an educational development strategy. They are also a source for online social support. The discussions, limitations and implementations are discussed in the end of the paper.

Health care development: integrating transaction cost theory with social support theory

The emergence of Web 2.0 technologies has already been influential in many industries, and Web 2.0 applications are now beginning to have an impact on health care. These new technologies offer a promising approach for shaping the future of modern health care, with the potential for opening up new opportunities for the health care industry as it struggles to deal with challenges including the need to cut costs, the increasing demand for health services and the increasing cost of medical technology. Social media such as social networking sites are attracting more individuals to online health communities, contributing to an increase in the productivity of modern health care and reducing transaction costs. This study therefore examines the potential effect of social technologies, particularly social media, on health care development by adopting a social support/transaction cost perspective. Viewed through the lens of Information Systems, social support and transaction cost theories indicate that social media, particularly online health communities, positively support health care development. The results show that individuals join online health communities to share and receive social support, and these social interactions provide both informational and emotional support.

Social media for developing health services

Purpose – The purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and assistance to patients. Social relationships of individuals on the Internet through social media have created added value for many industries. This phenomenon can be an opportunity for the health care industry, which has encountered huge challenges such as increasing demands, budget cuts, growing numbers of patients and more demanding patient expectations. Web 2.0 and social media have the potential value to make possible an increase in the productivity of modern health care and a reduction in cost to the central government. Social media introduces better channels of communication with patients to increase the value of e-health. Social media are building more social communities that empower patients to share their personalized health information and treatments. Design/methodology/approach – Grounded on social support and ...