M Woods

Advancing Qualitative Research Using Qualitative Data Analysis Software QDAS? Reviewing Potential Versus Practice in Published Studies using ATLAS.ti and NVivo, 1994-2013

Qualitative data analysis software (QDAS) programs are well-established research tools, but little is known about how researchers use them. This article reports the results of a content analysis of 763 empirical articles, published in the Scopus database between 1994 and 2013, which explored how researchers use the ATLAS.ti™ and NVivo™ QDAS programs.* The analysis specifically investigated who is using these tools (in terms of subject discipline and author country of origin), and how they are being used to support research (in terms of type of data, type of study, and phase of the research process that QDAS were used to support). The study found that the number of articles reporting QDAS is increasing each year, and that the majority of studies using ATLAS.ti™ and NVivo™ were published in health sciences journals by authors from the United Kingdom, United States, Netherlands, Canada, and Australia. Researchers used QDAS to support a variety of research designs and most commonly used the programs to support analyses of data gathered through interviews, focus groups, documents, field notes, and open-ended survey questions. Although QDAS can support multiple phases of the research process, the study found the vast majority of researchers are using it for data management and analysis, with fewer using it for data collection/creation or to visually display their methods and findings. This article concludes with some discussion of the extent to which QDAS users appear to have leveraged the potential of these programs to support new approaches to research.

Researcher reflexivity: exploring the impacts of CAQDAS use

Computer-assisted qualitative data analysis software (CAQDAS) programs are established tools for qualitative research. Making informed decisions when using them requires researchers to understand how they affect research practices and outcomes. In this article we consider the impact of CAQDAS on researcher reflexivity. Reviewing three decades of literature, we identify specific ‘reflexive moments’ experienced by CAQDAS users, the contexts in which they occur, the issues they raise, and the reflexive awareness they generate. The ways in which CAQDAS can enhance or undermine researcher reflexivity are also reported. By doing so, we aim to help researchers and especially research students (and their supervisors) understand the relationship between CAQDAS and reflexivity and the reflexive moments they may encounter when using such software.

The discourse of QDAS: reporting practices of ATLAS.ti and NVivo users with implications for best practices

Abstract We still know relatively little about how researchers use qualitative data analysis software (QDAS) such as ATLAS.ti and NVivo. We conducted a discourse analysis of 763 empirical articles published from 1994 to 2013 that explored the language used by researchers when reporting QDAS use. We found that most researchers provided few details of their QDAS use beyond naming the program, but the detailed accounts provided by some authors provided valuable insights into the ways that QDAS programs can be used to support data analysis and the reporting of research outcomes. We conclude with suggestions for best practices in reporting QDAS use. We encourage researchers to provide more detail about their program usage, e.g. by choosing active rather than passive voice to avoid attributing agency to the software, defining specialized QDAS terminology to prevent confusion, and avoiding unsubstantiated claims of a relationship between QDAS use and improved quality.

Collaborative development of enterprise policy: A process model for developing evidence-based policy recommendations using community focused strategic conversations and SERVQUAL

Purpose – The aim of this paper is to integrate an augmented version of the Thompson et al. model of enterprise policy, delivery, practice and research with services marketing models including SERVQUAL and strategic conversations; and demonstrate a practical application of the analysed through the application of N-Vivo qualitative data classification software to create more satisfying enterprise policy recommendations that better reflect the voices of SMEs and other stakeholders. Design/methodology/approach – A five-stage iterative process model to integrate stakeholder input into enterprise policy recommendations is developed through integrating services marketing theory and the Thompson et al. model into a field study of community conversations hosted by the Tasmanian Department of Economic Development, Tourism and the Arts, Regional Development Australias Tasmanian committee, and local governments. Findings – The five-stage iterative model leverages strategic conversations, analysis (through N-Vivo), ...

Branding as innovation within agribusiness value chains

Purpose – The purpose of this paper is to explore how traditional agribusiness firms can differentiate their product through innovation and branding at the value chain level, through the application of entrepreneurial marketing (EM). Traditionally, fresh vegetable products have been marketed as unbranded commodities. Design/methodology/approach – To address the research aim, this paper used a case study, which included semi-structured interviews with managers and personnel and unstructured observation of supply chain processes. Findings – The findings are based on a Tasmanian fresh broccoli value chain and suggest that EM could be effectively integrated at a multi-firm level. Clear communication, knowledge sharing, and trusting relationships are necessary to create a shared vision and a sustainable value chain. Research limitations/implications – An increasing number of firms in the agribusiness sector are looking for strategies that can enhance value for themselves and members of their chain. EM as a str...

Regional development and the Toowoomba Surat Basin Enterprise organization

ABSTRACT This paper discusses the development of the Toowoomba Surat Basin Enterprise economic development organization and how it used marketing and marketing support activities to enhance the region’s entrepreneurial ecosystem and foster entrepreneurial activity by local firms.

Applying a community entrepreneurship development framework to rural regional development

ABSTRACT This article develops a community entrepreneurship development (CED) framework and illustrates its use in a case study of the current and potential value of agriculture to the Barossa Valley in South Australia. The CED offers a framework for rural regional development that both practitioners and policymakers can use to develop and leverage entrepreneurial competencies and other forms of community capital to foster entrepreneurship at the community level. It assesses the potential for leveraging Emery and Flora’s [(2006). Spiraling-up: Mapping community transformation with community capitals framework. Community Development, 37(1), 19–35] community capital framework to build entrepreneurship and innovation. The findings suggest that the success of firm-level entrepreneurship is often dependent upon leveraging the rural region’s idiosyncratic natural capitals with human and social/entrepreneurial capitals to result in community-level entrepreneurial market development initiatives.

Helping to learn: governance of knowledge-sharing in the Aurora preferred suppliers alliance network

The learning benefits offered by strategic alliances make the effective governance of knowledge-sharing between collaborative partners a key element of managing partnership networks. This research explored the question of how a firms governance of its alliance network facilitates knowledge-sharing about effective collaboration between the hub or broker firm and network members. The study examined the operation of Aurora Energys preferred suppliers alliance network between 1992 and 2005. The Aurora preferred suppliers network operates in Tasmania, an island state located off the south coast of Australia and is a hub-and-spoke network of dyadic alliances between Aurora Energy, an energy company, and 14 retailers of electrical heating appliances. The study found that Auroras governance of network conditions facilitated knowledge-sharing which generated three distinct forms of value: beneficial alliance outcomes; new knowledge about utilising alliance relationships; and new functional skills.