Małgorzata A. Gocłowska

Can counter-stereotypes boost flexible thinking?

To reduce prejudice psychologists design interventions requiring people to think of counter-stereotypes (i.e., people who defy stereotypic expectations—a strong woman, a Black President). Grounded in the idea that stereotypes constrain the ability to think flexibly, we propose that thinking of counter-stereotypes can have benefits that extend beyond the goal of prejudice reduction—in particular to tasks measuring cognitive flexibility and creative performance. Findings supported this conjecture. In Experiment 1 priming a gender counter-stereotype enhanced cognitive flexibility. This effect could not be attributed to changes in mood. In Experiment 2, using a gender-independent manipulation, priming various social counter-stereotypes brought a boost to creative performance. We discuss implications of these extended benefits of counter-stereotypic thinking for developing future prejudice-reduction interventions.

Whether Social Schema Violations Help or Hurt Creativity Depends on Need for Structure

Although people and events that disconfirm observers’ expectancies can increase their creativity, sometimes such social schema violations increase observers’ rigidity of thought and undermine creative cognition. Here we examined whether individual differences in the extent to which people prefer structure and predictability determine whether social schema violations facilitate or hamper creativity. Participants in Study 1 formed impressions of a schema-inconsistent female mechanic (vs. a schema-consistent male mechanic). Following schema-inconsistent rather than -consistent information, participants low (high) in need for structure showed better (impeded) creative performance. Participants in Study 2 memorized a series of images in which individuals were placed on a schema-inconsistent (vs. consistent) background (e.g., an Eskimo on the desert vs. on a snowy landscape). Following schema-inconsistent imagery, participants low (high) in need for structure increased (decreased) divergent thinking.

How Dual-Identity Processes Foster Creativity

We propose a theoretical model explaining when and why possessing 2 inconsistent social identities can foster superior creativity. The framework describes how during cultural adaptation individuals (a) alternate their identities across contexts, (b) integrate elements of their distinct (i.e., remote and uncorrelated) identities, and, having formed cognitive and emotional links with the new group, (c) broaden their self-definition. We explain how these processes of cultural adaptation map onto 3 fundamental creative processes: (a) an ability to quickly and effortlessly switch between cognitive strategies and semantic categories, (b) an apparent ease in integrating distant and conflicting ideas, and finally, (c) the widening of ones creative idea base. Our model explains how the challenges involved in managing complex self-definitions enhance creativity, and increase potential for novel problem solutions. Understanding this dynamic brings a new perspective to debates on the value of diversity.

How Multiple Social Identities Are Related to Creativity

The present research examined whether possessing multiple social identities (i.e., groups relevant to one’s sense of self) is associated with creativity. In Study 1, the more identities individuals reported having, the more names they generated for a new commercial product (i.e., greater idea fluency). In Study 2, multiple identities were associated with greater fluency and originality (mediated by cognitive flexibility, but not by persistence). Study 3 validated these findings using a highly powered sample. We again found that multiple identities increase fluency and originality, and that flexibility (but not persistence) mediated the effect on originality. Study 3 also ruled out several alternative explanations (self-affirmation, novelty seeking, and generalized persistence). Across all studies, the findings were robust to controlling for personality, and there was no evidence of a curvilinear relationship between multiple identities and creativity. These results suggest that possessing multiple social identities is associated with enhanced creativity via cognitive flexibility.

The Diversifying Experience Model: Taking a Broader Conceptual View of the Multiculturalism–Creativity Link:

We examine the multiculturalism–creativity link from the perspective of diversifying experiences research. Multicultural experiences can be construed as diversifying experiences—highly unusual and unexpected events or situations (e.g., unusual educational experiences, early life adversity) that push individuals outside the frameworks of their ordinary everyday lives, forcing them to embrace new and uncommon ideas. Our review identifies a range of diversifying experiences (e.g., multicultural exposure, unexpected adversity, violations of expectations) that have been found to influence creativity. We introduce the Diversifying Experience Model (DEM), where we argue for a curvilinear relationship between diversifying experiences and creativity, whereby creativity improves as a result of moderate (but not low or high) levels of diversifying experiences. We also propose adaptive personal resources as the key moderator, and threat and challenge appraisals as the key mediators of the diversifying experience–creativity relation. When adaptive resources are high, moderate diversifying experiences are appraised primarily as a challenge, facilitating creativity, whereas when adaptive resources are low, moderate diversifying experiences are appraised primarily as a threat, derailing creativity. This broad and parsimonious theoretical framework can help clarify and expand research on when and why various diversifying experiences (including multicultural experiences) facilitate creativity.

Impression management and achievement motivation: Investigating substantive links

In this research, we investigate impression management (IM) as a substantive personality variable by linking it to differentiated achievement motivation constructs, namely achievement motives (workmastery, competitiveness, fear of failure) and achievement goals (mastery-approach, mastery-avoidance, performance-approach, performance-avoidance). Study 1 revealed that IM was a positive predictor of workmastery and a negative predictor of competitiveness (with and without self-deceptive enhancement (SDE) controlled). Studies 2a and 2b revealed that IM was a positive predictor of mastery-approach goals and mastery-avoidance goals (without and, in Study 2b, with SDE controlled). These findings highlight the value of conceptualising and utilising IM as a personality variable in its own right and shed light on the nature of the achievement motive and achievement goal constructs.

Counter-Stereotypes and Feminism Promote Leadership Aspirations in Highly Identified Women

Although women who highly identify with other women are more susceptible to stereotype threat effects, womens identification might associate with greater leadership aspirations contingent on (1) counter-stereotype salience and (2) feminist identification. When gender counter-stereotypes are salient, womens identification should associate with greater leadership aspiration regardless of feminism, while when gender stereotypes are salient, womens identification would predict greater leadership aspirations contingent on a high level of feminist identification. In our study US-based women (N = 208) attended to gender stereotypic (vs. counter-stereotypic) content. We measured identification with women and identification with feminism, and, following the manipulation, leadership aspirations in an imagined work scenario. The interaction between identification with women, identification with feminism, and attention to stereotypes (vs. counter-stereotypes) significantly predicted leadership aspirations. In the counter-stereotypic condition womens identification associated with greater leadership aspirations regardless of feminist identification. In the stereotypic condition womens identification predicted leadership aspirations only at high levels of feminist identification. We conclude that salient counter-stereotypes and a strong identification with feminism may help high women identifiers increase their leadership aspirations.

Novelty seeking is linked to openness and extraversion, and can lead to greater creative performance

OBJECTIVE Novelty seeking (the tendency to explore things novel and unfamiliar) has been extensively researched in the clinical and health domains, but its effects on creative performance are largely unknown. We examined whether creativity-related personality traits (openness to experience and extraversion) are associated with novelty seeking, and whether novelty seeking is linked to, and facilitates, creativity. METHOD In Study 1a (N = 230; Mage  = 20; 64% females) and Study 1b (N = 421; Mage  = 19; 65% females), we measured extraversion, openness to experience, novelty seeking, and divergent thinking. To provide causal evidence for the relation between novelty seeking and creativity, in Study 2 (N = 147; Mage  = 27; 75% females), we manipulated peoples motivation to seek novelty and then measured subsequent divergent thinking. RESULTS In Studies 1a and 1b, we demonstrated that trait novelty seeking is associated with openness and extraversion, on the one hand, and divergent thinking on the other. In Study 2, the novelty seeking manipulation led to greater divergent thinking. CONCLUSIONS We conclude that novelty seeking is linked to openness to experience and extraversion, and that it can lead to greater divergent thinking.