Malin Sundström
University of Borås
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Publication
Featured researches published by Malin Sundström.
International Journal of Retail & Distribution Management | 2016
Johan Hagberg; Malin Sundström; Niklas Egels-Zandén
AbstractPurpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can be used to further delineate current transformations of the retailerconsumer interface.Design/methodology/approach – This paper develops a framework for digitalization in the retail-consumer interface that consists of four elements: exchanges, actors, offerings, and settings. Drawing on the previous literature, it describes and exemplifies how digitalization transforms each of these elements and identifies implications and proposals for future research.Findings – Digitalization transforms the following: retailing exchanges (in a number of ways and in various facets of exchange, including communications, transactions, and distribution); the nature of retail offerings (blurred distinctions between products and services, what constitutes the actual offering and how it is priced); retail settings (i.e. where and when retailing takes place); and the actors who participate in retailing (i.e. retailers and consumers, among other parties).Research limitations/implications – The framework developed can be used to further delineate current transformations of retailing due to digitalization. The current transformation has created challenges for research, as it demands sensitivity to development over time and insists that categories that have been taken for granted are becoming increasingly blurred due to greater hybridity.Originality/value – This paper addresses a significant and on-going transformation in retailing and develops a framework that can both guide future research and aid retail practitioners in analysing retailing’s current transformation due to digitalization.
International Journal of Quality and Service Sciences | 2011
Malin Sundström; Christine Lundberg; Stavroula Giannakis
Purpose – The objective of the study is to describe and analyse different tourist shopping typologies based on their motives for visiting a shopping destination well known for its low prices. Design/methodology/approach – The data were collected by means of structured questionnaires administered to tourists visiting the Swedish destination. The survey instrument measured constructs designed to understand shopping motivation and feelings experienced during the course of shopping. Findings – Two distinct tourist shopping typologies were found, based on a tourists primary purpose in travelling, and designated “Follow the Plan” and “Go with the Flow”. The present study proposes the use of a theoretical continuum that takes into account feelings experienced at a low-priced destination and consumer shopping motivations. Originality/value – This study contributes to the existing literature on tourism shopping by suggesting typologies built on feelings experienced and shopping motivations, thus providing new insights on tourist shopping typologies found at a low-price destination. Results are not general for any low-priced destination, thus further research is needed in other destinations as well.
Industry and higher education | 2010
Malin Sundström; Johan Hagberg
This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Borås in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The perspectives of the lecturers, students and business representatives are considered in reviewing the benefits and drawbacks of this form of pedagogy. The findings indicate that the collaboration proved valuable to all parties and that the model could usefully be used with other marketing courses.
The Nordic Textile Journal | 2012
Dag Ericsson; Malin Sundström
Styrning Organisering och Ledning | 2015
Malin Sundström; Dag Ericsson
Archive | 2007
Malin Sundström
17th The European Association for Education and Research in Commercial Distribution | 2013
Malin Sundström; Jenny Balkow; Matilda Tjernström; Pernilla Wadenfors
Archive | 2012
Johan Hagberg; Ulrika Holmberg; Malin Sundström; Lars Walter
Journal of Retailing and Consumer Services | 2018
Ulla Lindberg; Nicklas Salomonson; Malin Sundström; Karin Wendin
The 18th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution, July 1-3, 2015 | 2015
Johan Hagberg; Malin Sundström; Niklas Egels-Zandén