Mamta Sareen

Building Trust in E-Commerce through Web Interface

The emergence of Internet has revolutionalized the way businesses are conducted. The impact of e-commerce is pervasive, both on companies and society as a whole. It has the potential to impact the pace of economic development and in turn influence the process of human development at the global level. However, the growth in e-commerce is being impaired by the issue of trust in the buyer-seller relationship which is arising due to the virtual nature of e-commerce environment. The online trading environment is constrained by a number of factors including web interface that in turn influences user experience. This article identifies various dimensions of web interface that have the potential to influence trust in e-commerce. The empirical evidence presented in the article is based on a survey of the web interfaces of 65 Indian e-Marketplaces.

Trust and Technology in Inter-Organizational Business Relations

The emergence of inter-organizational system has facilitated easy and fast flow of information among the trading partners. This has affected the business relations among the trading parties involved. Though the inter-organizational systems have helped a lot in improving the business relations, the vulnerability and the virtual environment of such systems raise the issues of trust that may affect the long-term business relations. This article makes an attempt to empirically examine the relationship between the levels of assurance with regard to deployment and implementation of relevant technology tools in addressing the identified technologyrelated trust issues and ultimately enhancing the perceived level of trust in inter-organizational business relations. The empirical evidence presented in this article is based on a survey of 106 Indian companies using inter-organizational systems for managing their business relations.

Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance

Muneesh Kumar is a Professor, at Department of Financial Studies, University of Delhi (India). His responsibilities include teaching banking and information systems related courses to students of Masters in Finance and Control (MFC) programme and supervising research. He has published several articles in international journals and presented papers in several international conferences. He has also authored three books and co-edited three books. He is associated with the several expert committees appointed by Government of India such as expert committee for IT projects of India Post and Market Participation Committee of Pension Fund Regulatory and Development Authority (PFRDA). Muneesh Kumar (University of Delhi, India) and Mamta Sareen (University of Delhi, India)

Impact of Technology-Related Environment Issues on Trust in B2B E-Commerce

The virtual environment of B2B e-commerce interactions has been considered to be a barrier in building trust of trading partners. There is adequate empirical evidence that supports the relationship between various trust related technology issues such as security, privacy, authentication, etc. However, there is dearth of evidence confirming the causal relationship between environment related trust issues such as social-cultural characteristics, technology standards, and regulatory framework. Based on a survey of 106 Indian companies using inter-organizational systems, this paper makes an attempt to identify specific attributes of these three environment-related issues that have the potential to influence trust in B2B e-commerce.

Perceived Security as Trust Indicator in Adoption of Internet Banking in a Developing Country: An Empirical Study

Internet Banking is becoming an important channel for banks to deliver banking services to their customers. In view of the potential benefits of Internet banking, banks are making heavy investments in building infrastructures, to offer to their customers facilities for transacting with the bank online. While the Internet technology holds the potential to fundamentally change banks and the banking industry, it is still haunted by low rate of adoption by bank customers due to perceived risks in transacting in the virtual environment of Internet. This study makes a modest attempt to find the various factors/components of security that influences the users security perception which in turn acts like a trust indicator towards adoption of Internet banking and proposes a research model for the same. This paper presents the empirical validation of the research model proposed through a survey of 107 internet banking users.

Technology Related Trust Issues in SME B2B E-Commerce

There is increasing evidence that e-commerce adoption among SMEs is expanding rapidly. In spite of that, SMEs, particularly in developing countries, have not been able to adequately benefit from the new opportunities offered by e-commerce technologies. Previous studies have identified lack of trust as one of the major hurdles in achieving the potential benefits by the SMEs. This paper identifies technology-related trust issues that need to be addressed while building e-commerce infrastructure for SMEs. The evidence offered in the paper is based on a survey of the relevant practices regarding deployment and effective implementation of relevant technology tools to address these issues and enhance the levels of trust in e-commerce infrastructure. The paper also examines the relationship between the perceived level of trust and the level of assurance in respect of various technology-related trust issues. The paper suggests an approach of collaboration among the SMEs while building the e-commerce infrastructure and focusing their attention on the technology-related trust issues.