Manabu Yamaji

Proposal and Validity of Global Intelligence Partnering Model for Corporate Strategy “GIPM-CS”

One of the requisites for winning corporate competitions today is success in the “global marketing” for quickly offering high-quality, latest model products in response to customer needs. For manufacturers to advance “manufacturing” that precisely meets the customers’ preferences, it is vital that their affairs and management sections also share the global view and become a core of corporate management and strategy. More specifically, the key to success in “global production” lies in full functionalization of “partnering,” in which forefront divisions of technology, production, and sales as well as the affairs and management sections collaborate in a cooperative strategic scheme to realize “global quality and optimal production.” This study proposes Global Intelligence Partnering Model for Corporate Strategy, “GIPM-CS” mainly in connection with the administration. Further, the effectiveness of this model is verified at the successful companies.