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Dive into the research topics where Mandeep Mahendru is active.

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Featured researches published by Mandeep Mahendru.


Global Journal of Management and Business Research | 2011

Impact of Organized Retail on the Economy of Punjab

Sanjeet Singh; Gagan Deep Sharma; Mandeep Mahendru

The study aims to check the effect of opening of the organized retail stores on the unorganized retail, farmers and consumer. It further attempts to find that how much is the economy of Punjab affected by growing of retail sector. The study revealed the changing patterns of the Indian retail industry with special reference to Punjab. The data is collected through the help of questioner filled from retailers as well as customers. The statistical tools i.e. descriptive statistics, regression, kurtosis, skewness used for the evaluation purpose. The study reveals that the Punjab retail sector is undergoing a sea change now as many retail investor open their retail store and running successfully and some other big players are ready to invest in the retail sector in Punjab and the future of organized retail is quite good in big cities.


Archive | 2011

Coping-Up with the Global Economic Recession: A Study of USA, UK, India and China

Gagan Deep Sharma; Mandeep Mahendru

The main objective of this paper is to study the global economic recession that started from the sub-prime crisis in the USA. In addition, it also undertakes an analysis of the history of recessions in the world since the recession of 1797. Our research finds that there have been as many as 18 recessionary phases since then. The study also observes that most of the recessionary phases did originate in the USA and the UK. While discovering whether there is any association between the duration of a recession (dependent variable) and the number of years since the start of last recession, it is found that the relationship between the two factors is not significant. The paper also undertakes the comparatively analysis of the stimulus packages announced by the USA, UK, India and China governments in order to cope-up with recession. The study concludes that the stimulus packages announced by the USA have been company-specific to some extent while UK, India and China have announced plans to revive the economy at the macro-level. USA has tried to protect its companies by giving them package, which may not be the right signal for the global economy, which is almost in agreement against the theory of protectionism.


Asia-Pacific Journal of Management Research and Innovation | 2013

Bivariate Analysis of the Relationship between Advertising and Sales

Mandeep Mahendru; Kalyan K. De

This article builds on the existing literature by studying the inter-linkage between sales and advertising expenditure in India. The article takes a sample of 100 Fast-Moving Consumer Goods (FMCG) companies in India and studies their advertising and sales for the period ranging from 2001–2002 to 2010–2011. The study uses various tools including mean, standard deviation, coefficient of variation, kurtosis, skewness, correlation, regression for getting insights into the data. Econometric analyses including auto-correlation, partial auto-correlation, augmented Dickey–Fuller test, vector auto regression, variance decomposition analysis, Johansen’s co-integration and vector error correction model have been employed to find out the bivariate relationship between the variables under reference. The article finds that the dependency of the current period’s advertising expenses on previous years’ sales is far more significant than the dependency of sales revenue over advertising expenses. The article provides significant inputs for the further studies that may focus on adding more variables such as profits and firm value, and study the multivariate relationship among them.


Archive | 2011

Emergence of China and India on World Trade Scenario

Gagan Deep Sharma; Mandeep Mahendru

The qualitative aspect of India-China trade is more relevant than the quantitative one. China is both an opportunity and a challenge for the Indian economy. The same is true for Indias status in the eyes of Chinese economy. This is this the factor, which will bring more business to both the sides. In order to grow at a much faster pace, different segments of both economies have got their tasks cut out for them. In addition to the role of the business organizations located in the two nations, the governments have to streamline the trade procedures and minimize transaction costs as well as various non-tariff barriers. Once this gets done, India and China are sure to rock the world economy and emerge as winners in the globalized world.


Archive | 2011

Causal Effect of Advertisement on Profit and Sales

Sanjeet Singh; Gagan Deep Sharma; Mandeep Mahendru

The present study evaluates the relationship between advertisement expenditure, sales revenue and the profits of companies, which are listed in the National Stock Exchange (NSE). In the past researchers evaluated the impact of sales on advertisement or sales. The present research will study the impact of the advertisement expenditure, sales revenue and the profits on each other. There is a need of this study. The tools used for the analysis are descriptive statistics, unit root test, granger causality, VAR (Vector Auto Regression) and Variance Decomposition. The findings of the research shows that there is a visible impact of the previous years sales on the sale of current year as well as the sale impact the advertisement and profit as well. On the other hand the profit impacts the advertisement.


Archive | 2011

Role of Value Added Services in Shaping Indian Telecom Industry

Sanjeet Singh; Gagan Deep Sharma; Mandeep Mahendru

The present study evaluates the impact of value added services on the consumer while selecting particular cellular services. The primary data has been used for the purpose of study, which has been collected with the help of questionnaire. The past researches have evaluated the consumer perception about telecom industry and the voice services. The present research will study the effect of the VAS on the consumer. There is a need of study for this subject. The tools used for the analysis are descriptive statistics, correlation, regression, t test. The findings of the research shows that the VAS is a very important factor which affects the customers which they opting for a particular cellular service and the factors like usage in roaming, time of usage, GPS and satisfaction level of customer are important.


Archive | 2011

Advertisement Cause Sales or Sales Cause Advertisement: A Case of Indian Manufacturing Companies

Gagan Deep Sharma; Mandeep Mahendru; Sanjeet Singh

The present study builds on the literature already available on the inter-linkages between advertisement and sales by focusing on India. The data used in the study is the secondary data taken from the annual reports of the company and the then the statistical tools i.e. mean, median, std. deviation, regression, kurtosis, skewness used for the evaluation purpose. The study uses regression and econometric models in order to find out the cause and effect relationship between advertisement expenditure and sales. Taking 5 year data of ten manufacturing companies of India, we present their descriptive statistics, regression, unit root test, Vector Auto Regression, and Variance decomposition. Except for VAR model, rest of the tools used (Regression and Variance decomposition) clearly show that there is a significant relationship between advertisement expenditure and sales.


Archive | 2011

An Study of Satisfaction Level Among the Farmers Regarding Contract Farming – a Case of North India

Sanjeet Singh; Gagan Deep Sharma; Mandeep Mahendru

The contracting of crops has existed from time immemorial. In ancient Greece the practice was widespread, with specified percentages of particular crops being a means of paying tithes, rents and debts.1 during the first century, China also recorded various forms of sharecropping. In the United States as recently as the end of the nineteenth century, sharecropping agreements allowed for between one-third and one-half of the crop to be deducted for rent payment to the landowner. The present studies have been concentrate on the satisfaction level of the farmers of Punjab regarding the contract farming and compare the companies involve in the contract farming. The sample size of 100 farmers has been chosen from the different region of the Punjab and data collected with the help of structured questionnaire filled by the samples. The data has been evaluated and presented with the help of graphs, tables, Mean, Standard deviation. The data presented in the percentage for the findings of the evaluation with the help of tables and figures.


Archive | 2011

An Appraisal of Investment Banking in India

Sanjeet Singh; Gagan Deep Sharma; Mandeep Mahendru

Investment banking is a particular form of banking which finances capital requirements of enterprises. Investment banking assists as it performs IPO’s, private placement and bond offerings, acts as broker and carries through mergers and acquisitions. son of banking encompassing business entities dealing with creation of capital for other companies. The present condition of the investment banking in India and also evaluate the future scope. . Out of the total 111 investment bankers registered with SEBI on 30th October 2008, depending on the availability of data 10 non bank investment bankers were selected for study. Various tools (Graphs, tables) have been used to depict their growth trends and a study of their financial statements show their profitability and liquidity position. Only secondary data was collected for meeting the objectives of the study. Data was collected the web site of SEBI and the companies with the help of internet in the form of text and financial statements of investment bankers. The data has been evaluated with the help of statistical tools i.e., Trend analysis, Ratio analysis.


Archive | 2011

Consumer Perception Regarding the Cellular Services - A Case of Indian Cellular Companies

Sanjeet Singh; Gagan Deep Sharma; Mandeep Mahendru

In India cellular service were made available to the public after liberalization of telecom policy way back in1994. Since then ever operator in the cellular services sector has been vying to after of range of a new services. The present research investigated customer perception towards services provided by the cellular companies and checks the satisfaction level of the customers with the service they are using. The sample size used for this research is 100 and the samples are chosen from north India (Chandigarh, Mohali. Kharar, Sirhind and Gobindgarh) region viz. Airtel, Vodafone, BSNL, Reliance, Spice and others was taken into consideration. The statistical tools i.e., Standard deviation, Z test are used for the purpose of data evaluation.

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Gagan Deep Sharma

Guru Gobind Singh Indraprastha University

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