Mao-Ying Wu

Appraising netnography: towards insights about new markets in the digital tourist era

Netnography, a naturalistic and predominantly unobtrusive technique developed by Kozinets for exploring online contributions, was the centrepiece of this appraisal. The authors argue that netnography could play a valuable role in enhancing our understanding of (a) rapidly changing tourist markets, (b) the growth of new markets and (c) the perspectives of culturally distinctive groups. The analysis of the blogs of Chinese recreational vehicle tourists who had visited Australia was chosen as a case study. In studying an emerging market segment from a rapidly changing and culturally different community, the case represented a key test of the value of the approach in generating insights. Practical steps to employ the method – entrée, data collection, data analysis, data interpretation and member checks – were illustrated. Issues arising from the case study for the application of netnography in tourism research were highlighted. They included the value of the detail inherent in the postings, the attendant ability to consider the material using conceptual schemes, the practicality of getting additional information, the need to fully address ethical concerns and the value of supplementary perspectives. Suggestions for ways to adapt the technique for better information retrieval and interpretation were also provided.

Tourism Blogging Motivations: Why Do Chinese Tourists Create Little “Lonely Planets”?

Chinese tourists, who are increasingly traveling out of Asia independently, need trustworthy and readily available information sources. This study explores the motives of Chinese tourists who have invested considerable time (mostly more than a week) in creating information-rich, influential, and interactive online travel blogs—effectively creating personalized little “Lonely Planets” that serve these growing information needs. This study assesses the demographic characteristics of the “Lonely Planets” creators, the features of their blogging behavior, and the motivations for the involvement. It reveals six motive categories: “positive self-enhancement through online social connection,” “altruism: being helpful to fellow travelers,” “social status issues,” “personal status and achievement,” “self-documentation and sharing,” and “hedonic enjoyment of blogging.” Superficially, these motivations seem to be similar with previous Western studies of blogging behavior, but significant contextual and cultural issues exist and are explained. Management implications and future research arising from the current study are provided.

Tourists to Lhasa, Tibet: How Local Youth Classify, Understand and Respond to Different Types of Travelers

Local residents in tourism communities are observers of those who gaze at them. This research extends host gaze studies using an emic approach. It explores how tourists are viewed in three different settings in the context of Lhasa, Tibet. The young Tibetans viewing tourists in these three different settings have different economic and social backgrounds. They also have different degrees of exposure to tourists. The study offers baseline information on how tourists are differently understood within Tibet across nationality differences. It was demonstrated that three different groups of young Tibetans variously use ethnic origins, travel and transport arrangement, and how tourists are hosted to develop their different classifications. Tolerance towards most types of tourists is high, though it varies subtly for different groups. These core perspectives can be helpful in establishing not only how Tibetan tourism is viewed but also how it can be managed and developed in the future.

Tourists’ Evaluation of a Romantic Themed Attraction: Expressive and Instrumental Issues

The present study uses accessible online and emic material as a window to approach the assessment of tourists’ experiences at a small themed tourist attraction. The research adopts the approach of seeing experiences as an orchestrated model of interacting elements that are linked to expressive and instrumental components. The study then seeks to identify the dominant concepts and phrases used by tourists in reporting their attraction visit. Further aims include examining how tourists with different overall evaluations of their experiences and from different origins respond to the attraction. Using Leximancer analysis, the work explores the linkages among 167 tourists’ reviews of the site in terms of reacting to the theme and reporting expressive and instrumental evaluations. The work confirms the value of the approach, establishes the power of the attraction’s theme, and builds a pathway for experience evaluation studies linked to expressive and instrumental attributes.

Host tourism aspirations as a point of departure for the sustainable livelihoods approach

The sustainable livelihoods (SL) approach offers a holistic framework and a practical toolkit to analyze tourisms impacts and interactions within a community. This study argues that the usefulness of the SL approach in tourism can be enhanced by ensuring that the approach is built on a genuine people-centered starting point. The exploration of the local communitys representations of, and aspirations for, their roles in tourism as a future livelihood choice meets this need. To verify the value of this approach empirically, this study examined the case of Lhasa, Tibet, and local youth as the research respondents. The findings suggest that the young hosts in Lhasa urban area were heterogeneous in their responses to tourism as a future livelihood choice. They fell into four subgroups: in-betweeners, ambivalent supporters, alternative supporters, and lovers. Further, this study examined the profiles of these four subgroups and explored their responses. The study enhances the SL approach by taking tourism as an example and clearly defining the departure point for its adoption within the context of broader livelihoods portfolios. Additionally, it suggests some potential directions for tailored management strategies to meet youth and community perspectives.

Visiting heritage museums with children: Chinese parents’ motivations

ABSTRACT Museums have been widely considered as informal educational sites. Studies about families in museums heavily concentrate on the cognitive aspects and the learning outcomes in science museums and art galleries. Compared with previous research, this study emphasizes four distinctive themes: a focus on the pre-trip stage of the museum visit, museums depicting local heritage, a Chinese context, and attention to social and cultural issues. In detail, this study explores the motivations of Chinese parents who take their children to a cluster of heritage museums at the southern end of China’s Grand Canal, a newly designated world heritage site in Hangzhou. Semi-structured interviews were undertaken with parents visiting the museums with their children. It was found that the key push factors include education and learning, relaxation, creating positive experience for children, relationship enhancement (quality time with children) and extended family obligations. Free admission, the innovative displays, the opportunities for personal interaction and the quality of the environment both within and surrounding the museums were important pull factors. The family market, particularly the extended family, may be particularly important in China given their importance in Chinese culture based on Confucian teaching.

Driving an Unfamiliar Vehicle in an Unfamiliar Country Exploring Chinese Recreational Vehicle Tourists’ Safety Concerns and Coping Techniques in Australia

Chinese outbound tourists are pivotal global players in current international tourism. Their anticipated role in taking up new activities in the future warrants attention. This study focused on one emerging activity—drive tourism—as a model of the ways to manage the growth of new specialist interests. In detail, it examined Chinese recreational vehicle (RV) tourists’ self-reported safety concerns during their Australian RV trips. The study identified the successful coping mechanisms that Chinese tourists employ across the preparation, initial familiarity, and driving stages of their travels. A holistic safety and coping framework outlining 18 coping techniques was identified. The study revealed the symbiosis between tourists, tourism businesses, and associated organizations that can lead to positive behaviors to enhance safe and enjoyable experiences as new markets adopt novel activities in unfamiliar countries.

Tourism research in and about Tibet: Employing a system for reviewing regional tourism studies

This study reviews tourism research in and about Tibet, China. The work uses a bibliometric approach and seeks to compare domestic tourism research with a Tibetan focus to the overall Chinese efforts in tourism study. International scholarly activities pertaining to Tibet were also considered. The approach follows Hsu et al. (2010) and offers a model for assessing tourism studies in many developing regions and destinations. Key topics for analysis included such factors as time lines, disciplinary approaches, study themes, data collection techniques, tools of analysis, and authorship patterns. In the Tibetan case a pragmatic, macro-level and applied approach to research was identified. Opportunities exist for more small-scale studies of tourism businesses, further analysis of the politics inherent in tourism strategies, more work on the tourism issues in the main destination of Lhasa, better national and international cooperation and the application of more refined statistical and interpretive techniques.

Entertaining International Tourists: An Empirical Study of an Iconic Site in China:

Entertainment is a feature of some tourism settings and acts as a key pull factor for visiting certain destinations. Research-based studies about entertainment and the tourist experience are, however, rather limited. This study pursued this research opportunity and explored international tourists’ experiences in an iconic performance-based entertainment, the Impression Sanjie Liu in southern China. More than 350 tourists’ spontaneous reviews posted on TripAdvisor were analyzed through Leximancer software. It was found that international tourists were generally positive toward the culturally distinctive style of the entertainment. Despite the challenge of comprehending meanings and the language, they were impressed with the grand spectacle, the performances of many people, and the context. The disruptive behavior of other tourists, particularly the domestic Chinese tourists, troubled some international tourists. Implications for both academic research and the tourism entertainment industry are offered.

How satisfying are Shanghai’s superior hotels? The views of international tourists

Purpose This study aims to assess international customers’ experiences in the leading hotels of the iconic city of Shanghai. Design/methodology/approach Leximancer, a qualitative analysis software program, was used to examine over 2,000 reviews appraising Shanghai’s superior hotels. The reviews were posted on Agoda.com. Findings Overall, the international tourists were actually quite satisfied with the superior Shanghai hotels. This study highlighted the continuing importance of the attentive and professional “staff”, physical attributes of the “hotel”, comfort of the “room”, “location”, proximity to a “shopping” area and co-creation possibilities to deliver some “beautiful” experiences. Segments of the market based on tourists’ origins, travel style and hotel management styles emphasized different expressive and instrumental features. Some strong commonalities were identified. The most satisfied customers, no matter what their backgrounds, were those who were more impressed with the expressive and intangible elements in the hotel, especially their interaction with and the service qualities of the hotels’ professional and attentive staff. Practical implications The work offers a potential range of insights and emphases for individual properties in Shanghai and other locations to help market and co-create experiences in their properties in distinctive ways. Originality/value The work is framed within the wider theoretical concerns of extending the meaning of co-creation in the experience economy. The work argues that co-creation is not limited to the on-site experience but rather that post-visit appraisals through user-generated contents constitute an extended form of interaction which may assist in understanding the full trajectory of the hotel experience.