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Dive into the research topics where Marc E. Gartenfeld is active.

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Featured researches published by Marc E. Gartenfeld.


Information Management & Computer Security | 2003

How to choose an ASP: selection guidelines

Luisa Focacci; Robert J. Mockler; Marc E. Gartenfeld; Dorothy G. Dologite

The great promise of software‐as‐a‐service lies in its ability to deliver at a much lower cost and at much greater speed. In the future, software will be delivered in such a way that business customers can pick and choose entire applications or parts of them, paying on a per‐use or subscription basis. To fulfill this need, a new type of business enterprise has arisen, application service providers (ASPs). This paper identifies various success factors, or best practices selection guidelines, potential ASP customers/users should consider when choosing an ASP. These success factors were developed – using experiences of successful ASPs presented in groups based on their underlying business models – from customer requirements, a major driver in the ASP market.


Eighth World Congress on the Management of eBusiness (WCMeB 2007) | 2007

Intranets as Part of an E-Business Strategy

Robert J. Mockler; Marc E. Gartenfeld

Summary form only given. This paper provides an overview of one the fastest growing segments of the Web environment - the Intranet. Discussions include what an Intranet is (definition), its uses and benefits (both general and specific), its challenges and critical issues (both organizational and technical), as well as future trends (both short-term and mid- to long-term). In addition, throughout this paper the position and vital role the Intranet plays as part of a companys e-Business strategy is highlighted. The same concepts and technologies of the Internet, such as clients and servers, are used to build an Intranet. HTTP (HyperText Transfer Protocol) and other Internet protocols, especially FTP (File Transfer Protocol) and SMTP (Simple Mail Transfer Protocol), which is often used for email, are commonly utilized as well.


Global Business Review | 2005

Best Practices Guidelines for Successfully Managing Application Service Providers (ASPs)

Luisa Focacci; Robert J. Mockler; Marc E. Gartenfeld; Dorothy G. Dologite

The purpose of this article is to identify various factors of success that can assist managers of Application Service Providers (ASPs) to develop and expand their firms’ businesses. These success factors are presented in the form of best practices guidelines, which have been developed from successful ASP experiences, and which are discussed in detail here. The discussion on successful ASPs, ranging across all ASP business models, focuses on meeting the customer requirements of ASPs—a major driver in the ASP market.


Global Business Review | 2002

The Relation of Partner Entrepreneurial Characteristics to Strategic Alliance Success: A Comparative US-China Study

Robert J. Mockler; Dorothy G. Dologite; Marc E. Gartenfeld

Strategic alliances are most often entrepreneurial ventures. The task of finding an effective entrepreneurial multinational alliance partner involves identifying (1) entrepreneurial requirements in the situation under study; (2) ways to find, match and select partners that fit these requirements; and (3) ways to build an effective alliance management structure that suits all partners and strategic and operational business requirements. Based on work done in developing alliances and conducting executive workshops in China, and established entrepreneurship theory, this article identifies ways to improve chances of success when entering multinational strategic alliances in China through more effective partner selection, nurturing and management.


Journal of Cases on Information Technology | 2003

Enabling B2B marketplaces: the case of GE global exchange services

James Paul; Schiro Withanachchi; Robert J. Mockler; Marc E. Gartenfeld; William Bistline; Dorothy G. Dologite


Strategic Change | 2001

Using multinational strategic alliance negotiations to help ensure alliance success: an entrepreneurial orientation

Robert J. Mockler; Marc E. Gartenfeld


Cybernetics and Systems | 2000

TALK WITH THE EXPERTS: LEARNING MANAGEMENT DECISION-MAKING USING CAI

Robert J. Mockler; Dorothy G. Dologite; Marc E. Gartenfeld


Archive | 2010

RFID AND ITS APPLICATIONS IN MANAGEMENT

Robert J. Mockler; Joseph F. Adams; Marc E. Gartenfeld


Strategic Change | 2009

Intranets: a key element in a company's e‐business strategy

Robert J. Mockler; Marc E. Gartenfeld


Archive | 2006

B2B E-Business

Robert J. Mockler; Dorothy G. Dologite; Marc E. Gartenfeld

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