Marcello Sansone

Involving City Authorities in Event Planning

The aim of the study is to highlight how event planning may play a considerable role in strategies of positioning and systemic increase in the value of territories. This can be achieved through a formal partnership between public institutions and private subjects based on shared goals, a clear hierarchical coordination of the actors-participants, and objective criteria which allow the performance of actions planned for territories.

A Bibliometric Analysis of the Private Label Literature

This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals. Moreover, an analysis of the co-occurrence of the keywords, synthesized in a co-word map, provides a representation of the content of the research about the private label and defines the cognitive structure of the field, involving information about the core topic, the active research fronts and emerging topics.

Selecting Factors Affecting the Purchase of Private Label Products

The aim of this conceptual paper is to present a selection of the factors affecting purchase of private label products in grocery, integrating the existing literature about private label and purchase motivations. The factors have been chosen by the prevailing literature and by retailers’ experiences synthesized by different secondary data sources. Each of the 13 factors is contextualized to private label products, generating some questions about consumer perceptions and preferences, which represent the core of a research in progress regarding the Spanish, German and Italian market experiences.

Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model

The dynamic capabilities assume a basilar role in companies considering the change management and marketing strategies. The aim of this work is to define an original model of identification of dynamic capabilities in retailers’ marketing strategies, with a focus on food sector in Italian market. The research has double origin: the Italian context of markets and large scale retail trade characterized both by complexity and the lacks in literature about these themes - dynamic capabilities in retail industry - highlighted by international literature. The Teece model has been adapted to the dynamic capabilities in retail industry - identifying specific meaning in clusters, microfoundations, and indicators - and the model has been tested involving 3 Italian retailers, with the aim to identify the differences in emerging results.